Google Adwords

5 Ways to Make Money With Pay Per Click

There are a number of different pay per click networks the most well known being Googles Adwords. Simply because Google gets the most search engine traffic so it’s logical to use them if you want to make money with pay per click. That’s not say you can’t make money with the others, in fact many people do. Just that if your looking to make the most money possible you want lots of people to see your ad. There are a number of different ways you can make money with pay per click. These are building a list, promoting affiliate products, promoting your own product, testing and creating better affiliate promotion material.

1. Building a List – If you’ve been online for more than a minute then you’ll have heard the phrase “the moneys in the list”. An easy way to build a list is by sending pay per click traffic to a squeeze page. This is simply a page which has an opt in box and offers a free gift such as an ebook in exchange for their email.

2. Promote Affiliate Products – This is the easiest way to get started as it doesn’t require you to set up a site. All you have to do is select a product from one of the many affiliate networks such as clickbank or commission junction. Then create an ad which sends traffic to them.

3. Promote Your own product – A step up from promoting affiliate products is promoting your own. Of course this takes longer to set up as you have to purchase a domain, sort out hosting and actually create a product. But the benefits are well worth it as you get 100% of any sales you make. Which not only means you make more money but you can bid more on keywords. As even if you don’t make that much on the front end you can still make money from an up-sell.

4. Testing – Pay per click is a great way of testing as it provides you with a steady stream of instant traffic. Allowing you to tweak your sales copy so that when your site starts showing up in the organic results it’s already converting at a decent rate.

5. Creating Better Affiliate Promotional Material – By running your own pay per click ads you’ll find out which keywords to use along with which ads convert best. Now your probably wondering why you’d want to give that information to your affiliates. Simple sure you wont make as much per sale but it frees you from having to constantly manage your campaign. Also the more affiliates promoting your product the more money you can make on the back-end.

There you go that’s 5 ways telling you how to make with pay per click.

If you need a guide on how to start your first campaign and beyond, check out Matt Levenhagen’s Campaign Blasts.

AdWords Tracking Made Easy

We’ve been talking a lot lately about how important tracking is if you want to make money with Google Adwords. But how do you track? Are there any tools that would make it easier? Any step-by-step guides? Let’s go back to Matt Levenhagen and see what he has to say about it.

Any tools you recommend to make it easier to track?

Matt Levenhagen

There are a variety of tools out there to help you track.  I’ll tell you what I use the most, but it’s not limited to that.  I have members that use solutions I don’t, but they build their sites a little differently or have a different overall approach – different solutions make more sense depending on the scripts, website solutions you’re using, and the affiliate program/network tools available to you.

For me “Xtreme Conversions” is absolutely one of my most important tools to help me understand exactly what’s being searched and what’s converting in the markets I’m in.  You can see a review I did for it on my own blog when it first came out.

I still use it today: it’s not perfect, but it does a good enough job… in fact, it’s more integrated into my business today than when I first wrote that review!

It not only helps me understand what people searched to find my landing pages, but it’s also my “go to” tool now for Direct to Merchant campaigns.  I run all the keywords I need to track in detail through XC.

XC will tell you exactly what keyword was plugged in to find your site (how broad, phrase match was modified), it will tell you what the bid keyword was alongside that and the domain it originated from.  Powerful stuff!

I also use Google Analytics extensively… it’s extremely helpful to find out much more detail about your traffic.  It’s great to build something called goals/funnels where you can track the actions your visitors make.  Really good if you are list building like I am because you may have a series of things you have your traffic do and you need to know what’s working!

I recommend finding a good Split Testing script for your website.  We didn’t really get into it here, but not only do you track and test things in your account, but you must be testing your landing pages to improve conversions and action percentages.  So tracking isn’t limited to just inside your account and links.

And then a good spreadsheets program like Excel helps you study your results over time. That sounds really boring and basic, but it’s essential for me.  I spend a lot of time manipulating data, analyzing data, tracking my progress with my account (and projects) and do a lot of planning using spreadsheets.

There are a few other solutions like Link Management tools that help me manage everything.  I won’t get into everything I use here, but the bottom line is to keep it as simple as possible.  There are a lot of solutions out there and it all depends on your focus.  Someone that does mostly list building isn’t going to need the same solutions those building only affiliate product stores use.

Even in my Blast Membership, there are people doing a variety of things.  So when you find your way to our private forum, you’ll find discussions about a wide range of tools.  But that doesn’t mean you’ll use all of them or need them all.

I keep my approach as simple as possible.  I think that’s the real secret to success in this business.  I’ll test new fangled solutions that come out, but that doesn’t mean I force myself to use it long term if it doesn’t help my bottom line.

There are many solutions that come out that just replicate what I’m already doing or I know up front will only derail what I’ve already got in place for my particular model.

My advice is to pick a way of doing things, find the right combination of solutions that work for you and stick with it…. Master that approach.  Over the long haul, you’ll make more money because you are more focused.

It took me a few years to settle on the solutions I’m using.  Start with one, master it, reinvest your profits and grow your tools over time as you can.  But don’t get overwhelmed thinking you need it all in place today to succeed!

It’s the same thing with tracking in general.  Learn how to track one thing, get good at it and learn another.  Your skills grow over time with use. 🙂

Adwords Tracking Helps You Make More Money

We’ve been talking about AdWords Tracking for a while now: it’s important, it’s not hard to do, and best of all, it will help you make money with AdWords.

I asked Matt: How does tracking help you make more money?

Matt Levenhagen

It helps me make money in every way! It helps me make profitable decisions!

It has a tremendous impact on cost savings and also in terms of expanding profits through learning from that information, adding more keywords, modifying how keywords are targeted and more.

This is a decision based business: you can’t just put something up and hope it succeeds on its own power. Only in the testing stage are we really in the dark. Over time, you focus on what’s working in your account and track things in more and more detail. So it’s a process that expands as your campaign ages and grows.

You have to become intimate with each keyword term that is contributing to your bottom line, learn everything you can about it and mold its influence.

Not tracking at all is like throwing money out the window. You might as well pull out a stack of $100 bills, go out on the sidewalk, set the bills on the sidewalk and walk away. Because that is the level of impact not taking tracking serious can have.

Beyond learning how to choose and target quality merchants, keywords and how to build campaigns that Google loves, tracking is just as important for the long term health of your account and the ability to make more and more profits.

It can mean the difference between losing money and making big profits.

If you are looking for step-by-step help for your Adwords campaigns, and want to make profitable decisions, Matt’s Campaign Blasts will do that for you and more. There are so many success stories at Matt’s forum, you can’t help but be inspired!

Google Adwords Tracking – Keyword Level

keyword level tracking

Continuing with the Google AdWords tracking series, today we’ll talk about keyword level tracking.

Check out the other  AdWords tracking posts:

Campaign Level Tracking

Ad Group Level Tracking

Text Ad Level Tracking

Now here’s Matt’s take on keyword tracking:

Matt Levenhagen

To me, this is the most important tracking area.  This is where you can have dramatic affects on your bottom line. One keyword if neglected can soak you for a lot of costs if you aren’t careful.  And one specific keyword could boost your profits tremendously overall if you know it exists and you determine it’s responsible for bringing in the sales. Knowing that information will allow you to make profitable decisions about it.

The most important thing for someone to get down pat when they get started with Adwords is learning how to gather detailed tracking information about each keyword. This becomes even more important with broad and phrase match.

The way broad and phrase match are served is they can be added to and modified depending on the search environment. So what you see in the interface is only part of the story. You MUST use tools to determine exactly how they were modified, exactly what was actually plugged into the search by the visitor so you can make better decisions.

By knowing exactly what was searched, you can use that information to add negative keywords to the mix and also to find more ideas for phrases to test in Adwords.

Also, on this level you do need to consider some of the Campaign Level stuff like geographical considerations and what networks and search sources each keyword is successful on.

Make sure to check out Matt’s Adwords training forum for more detailed information regarding your AdWords campaigns.

Google Adwords Tracking – Ad Group Level

A few days ago, Matt Levenhagen  talked about Adwords Campaign level tracking and today he is following up with Ad Group level tracking.

What is an Ad Group, anyway?

Each Campaign is broken into what’s called Ad Groups.  They contain common keywords that you group together.

On an Ad Group level you create and manage your ads, default bids, you’ll be able to do bulk changes for that group and more.

As far as what you need to track on this level, the most important things you’ll track are clicks, impressions, conversions, costs and overall CTR of that batch of keywords.

All these stats you can see listed when you go inside the campaign in your Adwords interface and they can also be downloaded into the “Adwords Editor” to manage.

AdWords Editor is a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.

Your Ad Group stats provide a bird’s eye view of each keyword grouping and can help you direct your efforts and make profitable decisions as to where to spend your time or to help you determine what needs to be managed on that level.

The Ad Group is what you might call an “early warning system”.  If there are sales coming from it or you see some sort of actionable stat like a spike in clicks, from there you drill down to keyword level inside that Ad Group to really get a deeper understanding what you need to do with each individual keyword.

You can lean a lot more from Matt and his methods from the campaign blasts forum.

start building your AdWords business today!

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