Website Traffic

How to Market Your Info Publishing Business

Once your product is created you’re going to spend the majority of your time marketing it. If you enjoy your topic then marketing it will be fun. If you’re not interested in your topic then marketing will be tough. Many people have the wrong idea about marketing. It’s not a hard sell. Marketing is sharing your love for your product and topic with others. If you like to write and talk about your niche topic then marketing will be a breeze. Make a marketing plan first. Here are some things to include in your plans.


In order to market and sell your information product you’re going to need a website. Your website can be a single page site with a sales page and that’s it. It can also be a content rich website packed with information. The choice is yours.

The benefit to a content rich site is that people will come back to your site again and again. You can sell a number of information products. You can benefit from affiliate sales and advertising income.

The foundation of a website or blog is content. This means writing a lot of articles or blog posts. You can also create audio or video content. When you’re creating your business plan decide what type of website you want to create. While you may be turned off by the content creation aspect of a blog or multi page website remember that you don’t have to create it all yourself. You can outsource it and use PLR.


Apart from your blog or website content you can use content to market your business. For example articles can be written and published on article directories. This content will generate links to your website and website visitors. You can also publish content in a newsletter. Additionally, content written and published n your website will help you get listed on the search engines.

Whenever someone is looking for information on your topic your website will show up in the results. You get visitors and potential customers. For many information publishers content both on their website and on article directories is a primary marketing tactic.

Social Networking

Social networking has become a mainstream pastime. Savvy business owners have caught on. As a social networker you can post links to content on your site. Mingle promotions with interactions to establish a genuine presence and following. You can also create a business profile on a social networking site. Facebook Fan pages have become significant marketing tools for many business owners.


Email marketing has been a long time success strategy. As an information publisher you’d likely motivate people to sign up for your email list by giving away free information. For example, you might give away a report on the top ten garage organization mistakes. You now have permission to send your subscriber more valuable information and promotions. You can market your book to them through strategic email marketing messages.

Email is a great way to build a relationship with your customers and prospects. They may turn to you repeatedly for information and become lifelong customers.


Of all of the marketing tactics discussed, advertising is the only one that really can cost a lot. However, with a strategic plan and control over your budget advertising can generate a good return on investment. There are different types of advertising: Pay Per Click,  banner ads, Facebook, etc. Before you advertise make sure your ad is targeted. Maintain tight control over your budget. Test and track your ads to make sure they’re effective.

Affiliates/Partnerships and More

As your business grows you may look into affiliate programs. In this case you’d pay people a commission to promote your information products. You may also establish partnerships with other relevant companies. Partnerships work well to cross promote and to build an email list. For example, you might partner with a home organization retailer and promote their products. In exchange they would promote your book.

Resources for  marketing information products:

Happy Outsourcing

Craigslist Outsourcing Secrets

Outsourcing Webinar With Rachel Rofe

Free Quality Traffic

Video Traffic Secrets

How to Find Keywords Quickly

This week I was checking my stats for this blog to see how I was doing ( BTW, it’s been the best month since I started the blog, with 3781 unique visitors and still a few days to go).

Anyway, back to finding keywords quickly: as I was looking to see who sends me visitors, I saw this link: And since I haven’t seen this before, I thought I’d take a peek. Let me show you what I discovered:

keyword  report for my online business journey
Go ahead: click on the image to see it full size

It’s showing the organic keywords I rank for, and in which position, AdWords competitors and their positions, organic competitors, and so on: lots of great information.

But what I wanted to show you is how you can quickly get a list of keywords for your niche by checking out your competition. Let’s take an example: for example, if I wanted to promote nursing necklaces, I could go to, enter my key phrase and see what happens.

nursing necklace keyword research
Look what I got in just a few seconds

I now have information about volume search, CPC, competition, related searches, organic results and AdWords results.

What I did next, was click on sites that ranked organically to see if I spot any new key phrases. And I do. I clicked on a few of the sites from the list above, and below you’ll see what I learned.

From this site, I learned about a couple of new keywords: mommy necklace & breastfeeding necklace.

More key phrases associated with my niche: teething necklace, teething bling, teething jewelry. While these key phrases are not exactly for my niche, they give me an excellent opportunity to write articles or blog posts for my audience.

I poked around some more and found nursing beads, breastfeeding jewelry, breast feeding necklace (see the different spelling), and even booby beads: all related to my niche.

So far, this took me all of 5 minutes to do. Now, I am going to take my new-found key phrases, and head over to the Google Keyword Tool and plug them in. Ta-da! I now have over 30 keywords I can work with: write blog posts, create a review, write a few articles to submit to directories, guest post, etc.

The niche I choose here is tiny, and even so I came up with lots of key phrase’s to use. Try it in your niche and you’ll be busy using your new information  for the next few months.

I’ve done all of the above with the free version, but there is a much more information if you get the paid version.

Are You Making These Link-Building Mistakes?

Link building is an important aspect of a successful search engine optimization (SEO) campaign. The more quality links you have coming into your site, the better. It the sites linking to you are quality sites and contain your keywords, even better. However, on the path to the number one spot on the page rankings, many business owners make a few common link-building mistakes.

  1. Limiting the sites you target for backlinks – Yes, high page ranking websites and pages are lucrative opportunities. However, don’t neglect the smaller businesses either. Focus on getting a wide variety of links from relevant websites.
  2. Not using keywords, anchor text, in your backlinks – Keywords are your bread and butter. Not only do they help motivate actual clicks, they help the search engines index properly. And they boost your search engine ranking, which is of course the ultimate goal. Skip using anchor text like <Click Here> or <Download Now>. Use your keywords!
  3. Too many links on a page – Too many links on the page confuses not only the website visitor but also the search engines. It divides the power of your links and minimizes their effectiveness. Instead, choose your links wisely. Choose the ones that seem to carry the most weight.
  4. Counting on social media to provide links – Social media links are not considered quality links. And most networking sites nofollow external links. However, don’t neglect social media as a tool to generate awareness for your content and your website.
  5. Placing backlinks only to your homepage – One rule of thumb is to identify key strategic pages and work to increase backlinks to those pages. Your landing page likely already receives an abundance of links.

There are of course other mistakes which it shouldn’t be necessary to mention. However, just to make sure we’re all on the same page and striving for success, these mistakes include linking to link farms or link exchanges. They also include avoiding any black hat or spammy behaviors.

Link building is about creating great content, building relationships online with your associates, prospects and customers. It’s about planning and creating a strategy.  Avoid these mistakes, create a link-building plan, and regularly assess your success.

Resources that will help you get quality backlinks

  1. 7 Minute Article Secrets
  2. Article Marketing 365
  3. Link Wheel Success

Why Use Google Analytics?

google analytics

This is guest post by Courtney Chowning

There are many different types of website analytic programs on the Internet today. Each one of them offers different features with different price tags. Google Analytics is undoubtedly one of the most popular website statistic programs currently available. For numerous reasons Google Analytics is also my web analytic program of choice.

Here are just a few of the reasons I think you should be using Google Analytics:

  1. It’s free! There is no cost to use Google Analytics and you can monitor as many websites as you want under the same account.  Plus it’s super easy to allow someone else one time access to view your stats if necessary.
  2. Set up goals. Within Google Analytics you can set up a goal to follow your product funnel and track where your customers leave the site in the purchasing process or how many customers actually follow through with the sale. Goals are technically just page views, but it allows you to view the data you want in a logical and meaningful way.
  3. Link to your Adsense account. If you run Adsense campaigns you can easily link your Adsense account to your Analytics account in order to better under how well your ads are performing and the long term result they have on your website.
  4. Site Overlay Map. With the site overlay map you can easily view which areas of your site gets the most clicks.  Is it the area above the fold?  Do links in your sidebar get clicked?  The Site overlay maps displays your site along with small boxes at every link telling you how many times that link has been clicked.  This is always a quick and visual way to see how your ads, affiliates links, or product links are converting.

From monitoring every aspect of your website’s traffic, visitor loyalty, site referrals, to keywords, Google Analytics provides everything you need to know about your readers and blog stats. Familiarizing yourself with Google Analytics and all that it can do will help you make the best decisions for your website and ultimately your readers.

I invite you to join me in a Google Analytics Workshop on August 30, 2010 where I will teach you how to use Google Analytics to help increase your readership and profits.

Top Five Essential SEO Tactics

Many people are unfamiliar with the top SEO tactics for making their websites profitable. You need to be sure you follow these tips if you want your website to make money for months and years to come.

1. Keep It Simple, Stupid The KISS rule is essential for success in the online business world. Spiffy Javascript and Flash effects may look nice, but they’re more difficult for search engine algorithms to understand, which will ultimately lower your page ranking. Because search engine optimization is all about tailoring your website to search engines, you want to make sure to keep your site simple enough for the engine to understand.

2. Content is King – Put lots of content together! Niche content is the best – simply defined as articles about things that everyone wants to know, that nobody already knows. Blogs are great, because they’re a regularly updated source of content. If you need to develop lots of high quality content, go through a freelance writers’ site and put out multiple requests – this way you can get a huge amount of content quickly.

3. Share Links – Send emails to the owners of established quality websites with similar content to yours and offer to share links. Chances are, as long as your site looks professional, like it’s going to make it big, they’ll accept, because they got where they are by sharing links. Search engines track how many sites link to yours, and use that to determine how valuable your site is.

4. Proper Sitemap and Meta Tags – When you submit your site to search engines, they will want to see that your site includes a sitemap that meets their search engine’s parameters, and that each page contains meta tags to help the engine categorize your site. The big engines like Google, Yahoo, and Microsoft’s Bing all offer programs to help you figure out the most relevant meta tag keywords, so definitely make use of these.

5. Keyword Optimization – When you’re creating a page that you want people to “land” on from the search engine, you want to make sure that the keyword density on that page is sufficient. You can figure out the best keywords by downloading a keyword generator from Google or other engines. Once you know what your content keywords are, make sure your page contains a 1-3% keyword density – or 1-3 times per hundred words. This may seem small, but keep in mind that very high keyword densities often make your content unreadable. Trying to “game the system” often results in penalization by search engine algorithms.

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