Pay-Per-Click advertising is a very effective and efficient method of placed advertising that will place your business directly in front of potential sales leads that have used their Google search engine to look up one or more of your key words and key phrases. With a bit of work and careful consideration, you will be able to plan your way to Pay-Per-Click campaign success.
See It Working
One of the best methods of understanding how a Pay-Per-Click campaign can work effectively is to see it in action yourself. In the search word entry box on your Google homepage type in a key phrase, for example “dog bath” and click on the “Google Search” button. On the page of retrieved search results you will see a section at the top of the page and on the right hand side of the page that will include “Sponsored Links.”
These are the advertisements placed there by PPC campaign users. Their ads have been targeted to your location and your specific search needs; while these advertisers are likely to pay a small monthly fee for their advertising campaigns, they will not pay for the advertisement that you see until you click on the link and “click thru” to their landing pages.
Set Your Plan In Action
With an understanding of how PPC Campaigns work, you can now work towards setting your plan in action to help you gain the most from your PPC advertising efforts.
Know Your Market – By understanding your targeted customers you will be able to focus your key words and key phrases specifically to the types of searches that they will be doing.
Know Your Competition – Unless your specific product lineup is for a specialized and small niche market, the odds are high that you will have a good few competitors. Research what methods they are incorporating and find out what you can do to be one step above and ahead of them.
Optimize Your Website – As a key part of knowing your market, you should be certain to optimize your website and your web content so that you can provide guests to your site with quick and easy access to the information, services, and products that they are looking for.
Set Your Budget – It can be all too easy to get carried away with your PPC spending, especially once you get into a bidding war with one of your competitors. By setting a budget for your campaign you will be able to better control your PPC spending; and, don?t forget, you can always adjust your budget at any point during the campaign!
Select Your Key Words And Phrases – When carefully conducting your research into the best key words and phrases that will work best to garner you the best results, you should keep an eye on misspelled words that are often frequently searched for. These misspellings can oftentimes be purchased for a much lower rate, and are more likely to provide you with the web searchers who will purchase a product or service from you.
Monitor Your Campaigns – Pay close attention to your PPC campaigns to constantly seek out new methods of improving your click-through rates as well as new methods of converting those click-throughs into positive new sales.
Devising and following through such a plan is a key part of every successful PPC campaign.
Lena Morrish and Dima Nikolayenko are successful professionals who operate their home-based business website InternetBusinessBTS.com. They can help you develop your favorite online income opportunities into a successful PPC campaign! On their website, you can find a variety of Google AdWords tips and easy-to-follow guides to help you in your business.