This month I am participating in Matt Levenhagen’s Blast Challenge 11. What is that, you may ask? Every few months, Matt challenges the members of his campaign blasts forum to challenge themselves and do 100 PPC blasts/campaigns in a span of 5 weeks.

It’s an intense 5 weeks, but the results are usually incredible. As a matter of fact, the very first blast challenge I participated in helped me find my first wildly successful PPC campaign, and I only did about 10 campaigns, not 100. Here is a snapshot of that campaign:

successful PPC snapshot

This month my challenge is to do 50 PPC campaigns (even though I participate in Matt’s challenges, I am in the group that only do what we can). I’ve never done 50 campaigns in a month: my highest was 35 I think.

So, here is what I will do: every Monday for the duration of this challenge, I’ll post my progress here: how many PPC campaigns I did so far, what network I used (CJ, SAS, etc.), if my campaigns are direct to merchant or to landing pages, and my results for that week.

I’ll also concentrate a lot of my blog posts on how to succeed with pay per click this month.

I hope you’ll follow along with me, and if you’d like to try a campaign blast of your own, try out Matt’s blast guide and forum: there are no contracts, and the knowledge you’ll gain from doing a blast challenge may change your life. Come on: join me!

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11 comments on “March PPC Challenge”

  1. This is really interesting. How do you determine what a successful campaign is? Just looking at the chart, it seems like a pretty expensive campaign. Is the Conv. column your conversion rate based on clicks, sales? Just curious…

  2. Kimmoy, the snapshot above is one year's worth of data, and it's only a portion of my costs for that campaign (it would have been a really long image).

    A successful campaign is a campaign where you make more money than you spend on your PPC. For example on the above campaign, I doubled my money (and some days did better than double). I made a little over $40K in commission in one year, and paid about $18K in PPC costs. Hope that answers your question. Let me know if you have any other questions.

  3. OK, I just couldn't tell from looking at the chart. I'm not sure if you plan to dig deep into teaching PPC, but explaining each column or showing where on the chart you doubled your money but it might be helpful.

  4. This is really interesting. How do you determine what a successful campaign is? Just looking at the chart, it seems like a pretty expensive campaign. Is the Conv. column your conversion rate based on clicks, sales? Just curious…

  5. Kimmoy, the snapshot above is one year's worth of data, and it's only a portion of my costs for that campaign (it would have been a really long image).

    A successful campaign is a campaign where you make more money than you spend on your PPC. For example on the above campaign, I doubled my money (and some days did better than double). I made a little over $40K in commission in one year, and paid about $18K in PPC costs. Hope that answers your question. Let me know if you have any other questions.

  6. OK, I just couldn't tell from looking at the chart. I'm not sure if you plan to dig deep into teaching PPC, but explaining each column or showing where on the chart you doubled your money but it might be helpful.

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