Good web design is an art form. A web page that is easily accessible, easily navigated and creative will attract more customers than one that is complicated and cumbersome. Most people assume that to create decent web pages, they must use the most advanced graphics, flash techniques and other sometimes “expensive” tools.
In reality, good web design relies more on simplicity. Best web design practices actually are simple to master. First and foremost, a web designer should look at color. Color is one of the simplest tools that a designer can use to attract surfers to their website. Good web design uses just two or three complementary colors that are bold enough to send a message, but not so bold as to send the image “cheesy” to customers.
Good web design also requires appropriate utilization of text. One of the biggest errors failed web sites have in common is inappropriate use of text. Text for example, should be uniform. Try using the same font if at all possible throughout a web page. Additionally, ensure that text is big enough for a surfer to read, but not so big that it detracts from the message of the main web page.
The best web designs also take into consideration the ease of navigability. A web page that is difficult to navigate will cause surfers to flee before they have had enough time to decipher the message you are trying to sell. Far too often, novice web designers attempt to design complicated and flashy websites. While visually appealing, these websites can sometimes be difficult to navigate.
Make certain that when designing web pages you select navigation buttons that are easily understood and readily available. Navigation should also be uniform throughout the website: that way a surfer once they ascertain the navigation method used does not have to guess how to go from one page to the next.
Large web sites should ALWAYS provide surfers with a search engine or site map, so that visitors can easily navigate through the many pages. Also helpful to surfers would be buttons that would provide customers with information related to where they currently are.
Perhaps the most critical web design practice is ease of download. Pages that are large and cumbersome or those that download too slowly will cause surfers to turn away before they ever have the opportunity to see what you have to offer. You want to ensure that all surfers have easy access to the information you are providing.
How does your website design stand up to these guidelines? If you have trouble designing your own site, why not outsource it to someone who does this every day?