Getting links back to your site is the number one most important factor to getting ranked well in the search engines. What are some link-building strategies that really work?

Twitter and Facebook!

Though many of these links are no-follow links, the exposure will often get you in front of other people who will create permanent links to your site.

Have a Facebook group or fan page. Also make sure the like button and the retweet button are both on all the pages that you want people to link to.

Link Bait

Create content designed to spread virally on sites like Reddit and Digg. What tends to do well on these sites?

* Infographics tend to get a lot of attention. Put a bunch of little-known statistics into one infographic.

* Slightly sarcastic content.

* Funny content.

* Content relevant to a news topic that these groups support. They tend to be more liberal than conservative and also more technologically oriented.

Guest Articles

There are many sites in your industry that depend on outside articles for their success.

Do a Google search for terms like:

* Keyword + “Submit an Article”
* Keyword + “Guest writer”
* Keyword + “Guest article”

And so on. Try to find websites that regularly host other people and try to get an article on their sites.


Directories are one easy way to build a bunch of backlinks quickly. You can submit them by hand or hire out the process very affordably in internet marketing forums.

Submit Press Releases

Send press releases to news services like PRWeb, PR Newswire and PR Leap. Some offer free press release services, though typically you’ll have to pay a small amount of money.

These releases will almost definitely generate a handful of backlinks to your website. If your story is especially good, you may even get picked up by news media or a prominent blogger and get a high profile link.

Chamber of Commerce

One easy, high quality link is to get a link from your chamber of commerce.

All you need to do is show up at your local chamber and register as a business. They’ll then put a link to your website from their high authority, high PR site back to your site.

Forums & Blog Comments

Forums and blogs are two easy places to get links. The most important thing to keep in mind with these link sources it that every post you make should be a high quality post, not a junk post designed just to get a link back.

Write high quality responses in forums and blogs and include a link back to your website. You’ll build both your backlinks and your credibility in the field as you get more well know.

There are many link-building techniques out there. While some work more than others, they all work to some degree. The most important thing is that you get out there, take action and start building links today.

2 comments on “Link Building Strategies That Work”

  1. One more blog comment for me. 😀

    Hey Adriana, great post. Always love to read these.. one can never have too many sources of links. 🙂

    -Matt Levenhagen

  2. Also, I would add the method of affiliate program to this list. If you offer web related services or products it makes sense to launch affiliate program. If your products are really good a lot of webmasters would be interested in adding your links at their websites. It is a good method that works effectively.

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