link building

The Basics of Link Building For SEO

Link building is still one of the best ways to increase your website’s link popularity and page rank. While it sounds simple enough, it can be a mammoth task and you want to make sure that you are being linked to by high quality websites that people respect and trust. You also want to make sure you are building SEO links in positive ways that will not undermine your brand. Here are a few things to keep in mind:

  1. Quality over quantity. Sometimes the most important principles are also the most obvious, but people still overlook them all the time. While you want your links to be visible and attract the attention of as many people at once, you do not want to flood the internet with irrelevant links. If you are foolish enough to do that, you will dilute your brand, and your links will become synonymous with spam. Instead, be mindful of where your links appear, and make sure if someone clicks them, they lead somewhere relevant and engaging. Remember this is the guiding principle of good SEO practices. You provide quality content that is optimized so people can find you, not junk content that is trying to trick people into landing on your page.
  2. Embrace social media. It seems every web page you go to these days is asking you to like it on Facebook, Tweet about it on Twitter, or share it over a variety of sites including Digg, delicious, and LinkedIn. If someone does decide to do any or all of those things, you have just received the most valuable word of mouth possible. We all tend to pay more attention to these because people we like and admire are deciding something is noteworthy enough to recommend. Depending on your venture, this can seem silly sometimes, but it is a simple element to integrate into your website which can pay off big time.
  3. Share your opinion. Both Review and Q&A sites are extensions of social media, but they do deserve their own special category. While tracking what others say about your company and responding in a professional way are both good practices, writing reviews of other products and answering questions are also excellent ways to establish yourself as a resource. Amazon’s review and list sections are great ways to build relationships (and links) with consumers. Make sure that when you do this, your submissions are genuine, relevant to your brand, and truly helpful.
  4. Expand your website. These days, the most interesting (and SEO link friendly) websites are ones that offer more than just an avenue to whatever you are selling. Resource sections that explain things that relate to your products and provide instructions or ideas on how to use your services can add some quality content to your website. Yes, your website needs to be functional, but it can also be fun and informative. Blogs and forums are two other great ways to expand your website’s reach and foster deeper connections with prospective clients. Just make sure you are offering quality content and not content for content’s sake. If you need to hire a person or an SEO firm to manage that for you, do so. It will be a worthwhile investment.

Focus on what is a good fit for you. Whether you are manufacturing widgets, making rock n’ roll, or offering a service that makes people’s lives easier, your primary focus should be on doing whatever it is you do well. When you provide something of value, link building will happen as enthusiasts spread the word. That does not mean you should not run contests, upload instructional videos to YouTube, or be an active internet presence. It means that balance and authenticity will mean more than throwing everything on the web to see what sticks. Invest your resources wisely and do not hesitate to secure some professional SEO help.

Link building is still one of the best ways to increase your website’s link popularity and page rank. Building SEO links in positive ways makes a significant impact. Ryan Michael Farrell is a professional off site SEO specialist for the search engine marketing firm Wpromote.

Link Building Strategies That Work

Getting links back to your site is the number one most important factor to getting ranked well in the search engines. What are some link-building strategies that really work?

Twitter and Facebook!

Though many of these links are no-follow links, the exposure will often get you in front of other people who will create permanent links to your site.

Have a Facebook group or fan page. Also make sure the like button and the retweet button are both on all the pages that you want people to link to.

Link Bait

Create content designed to spread virally on sites like Reddit and Digg. What tends to do well on these sites?

* Infographics tend to get a lot of attention. Put a bunch of little-known statistics into one infographic.

* Slightly sarcastic content.

* Funny content.

* Content relevant to a news topic that these groups support. They tend to be more liberal than conservative and also more technologically oriented.

Guest Articles

There are many sites in your industry that depend on outside articles for their success.

Do a Google search for terms like:

* Keyword + “Submit an Article”
* Keyword + “Guest writer”
* Keyword + “Guest article”

And so on. Try to find websites that regularly host other people and try to get an article on their sites.


Directories are one easy way to build a bunch of backlinks quickly. You can submit them by hand or hire out the process very affordably in internet marketing forums.

Submit Press Releases

Send press releases to news services like PRWeb, PR Newswire and PR Leap. Some offer free press release services, though typically you’ll have to pay a small amount of money.

These releases will almost definitely generate a handful of backlinks to your website. If your story is especially good, you may even get picked up by news media or a prominent blogger and get a high profile link.

Chamber of Commerce

One easy, high quality link is to get a link from your chamber of commerce.

All you need to do is show up at your local chamber and register as a business. They’ll then put a link to your website from their high authority, high PR site back to your site.

Forums & Blog Comments

Forums and blogs are two easy places to get links. The most important thing to keep in mind with these link sources it that every post you make should be a high quality post, not a junk post designed just to get a link back.

Write high quality responses in forums and blogs and include a link back to your website. You’ll build both your backlinks and your credibility in the field as you get more well know.

There are many link-building techniques out there. While some work more than others, they all work to some degree. The most important thing is that you get out there, take action and start building links today.

7 Ways to Attract More Links

  1. Content – The first and most important way to attract incoming links is through great content. When you publish content that is entertaining, valuable and informative people will naturally link to your website or blog. Content can be video, audio, print or any combination. The essential element is that it is worthy of being linked to. If you are having a hard time coming up with great content, try outsourcing to someone who loves writing. Check out Happy Outsourcing by Rachel Rofe: a great step by step plan that anyone can use right away.
  2. Social networking – Once you have great content on your website you can use social networking to generate attention. Post links to your best content on your social networking site of choice. Interact. Generate awareness and attention for your website. People will notice your website and again they’ll naturally link to it.
  3. Blog (and guest blog) – Blogging is another natural way of creating content. When you publish guest blog posts then you are reaching a new audience. The more attention you generate for your website, the more people will link to you. Additionally, you can create a blog to support your website. This blog can link to relevant content and web pages to help increase incoming links.
  4. Online directories – There are a number of online website directories. Simply register with the directories. They can provide a few powerful incoming links.You can also list your business website with local search directories like Google Places. It’s free. It’s easy. And it’ll generate a few quality incoming links.
  5. Social bookmarking – Social bookmarking sites like StumbleUpon and Digg can provide incoming links. Join a few bookmarking sites. Create a profile. Interact with others much like you would on a social networking website. Bookmark web pages that you like. Also, when appropriate and relevant, bookmark a few top-notch pages on your own site. This process boosts awareness for your website. Other people will bookmark your pages. And the pages you bookmarked will receive attention and incoming links.
  6. Content marketing – Publish articles on article directories and other people’s websites. This actually generates a substantial amount of incoming links. Also consider creating syndicated content. You might publish a newsletter. In each newsletter you’ll have an article or two. You can include a snippet that tells others they can publish the article if they don’t change it and if they keep your links and bio. When your content is top level, people will publish your articles on their site with the links intact.
  7. Press releases – Finally, consider publishing press releases when you have news to share. Use services like PRWeb to distribute them. It’s another great way to generate incoming links.

Incoming links help you climb your way to the top of the search engine rankings. They boost traffic. Create a plan today to start increasing your links and grow your business.

For more non-stop, viral traffic ideas, click here.

Are You Making These Link-Building Mistakes?

Link building is an important aspect of a successful search engine optimization (SEO) campaign. The more quality links you have coming into your site, the better. It the sites linking to you are quality sites and contain your keywords, even better. However, on the path to the number one spot on the page rankings, many business owners make a few common link-building mistakes.

  1. Limiting the sites you target for backlinks – Yes, high page ranking websites and pages are lucrative opportunities. However, don’t neglect the smaller businesses either. Focus on getting a wide variety of links from relevant websites.
  2. Not using keywords, anchor text, in your backlinks – Keywords are your bread and butter. Not only do they help motivate actual clicks, they help the search engines index properly. And they boost your search engine ranking, which is of course the ultimate goal. Skip using anchor text like <Click Here> or <Download Now>. Use your keywords!
  3. Too many links on a page – Too many links on the page confuses not only the website visitor but also the search engines. It divides the power of your links and minimizes their effectiveness. Instead, choose your links wisely. Choose the ones that seem to carry the most weight.
  4. Counting on social media to provide links – Social media links are not considered quality links. And most networking sites nofollow external links. However, don’t neglect social media as a tool to generate awareness for your content and your website.
  5. Placing backlinks only to your homepage – One rule of thumb is to identify key strategic pages and work to increase backlinks to those pages. Your landing page likely already receives an abundance of links.

There are of course other mistakes which it shouldn’t be necessary to mention. However, just to make sure we’re all on the same page and striving for success, these mistakes include linking to link farms or link exchanges. They also include avoiding any black hat or spammy behaviors.

Link building is about creating great content, building relationships online with your associates, prospects and customers. It’s about planning and creating a strategy.  Avoid these mistakes, create a link-building plan, and regularly assess your success.

Resources that will help you get quality backlinks

  1. 7 Minute Article Secrets
  2. Article Marketing 365
  3. Link Wheel Success