It’s time for another update on my PPC challenge. Last week I was on vacation in Jamaica, so no I made no progress in adding more campaigns, but my existing campaigns continued to run.
So, let’s see how I am doing.
So far, I started 15 campaigns
– 1 to a landing page
– 8 direct to a merchant on CJ
– 6 direct to merchants on SAS
Here are my starts as of now:
Impressions: 56,342
Clicks: 435
CTR: 0.77% (this went up a little bit since my first week, but it’s still to low)
Cost: $99.68
Commission: $72.34
Profit: – $27.37 Yep! I am in the red, but that’s normal during the blasting. As I learn more about what my market is looking for, I’ll add more negative keywords, remove key phrases that are not performing, etc.
What is important is that out of 15 campaigns, I had 4 sales: 2 from the same campaigns, and one each from two other campaigns. this means I have 3 winning campaigns, which I can tweak and improve once my blasting is done.
My 3 FaceBook ads are yet to get a click, but I received an email from them, with suggestions for improvement. I didn’t have time to apply their suggestions yet, but it’s on my list for this week.
Also for this week: I need to step up my blasting, or I won’t be able to do 50 campaigns. I am going to try 15 campaigns this week, and I’ll be back next Monday with another update.
If you’d like to learn how to successfully learn PPC marketing, check out Matt’s Campaigns blast report.