Info Publishing

How To Make Money With Info Publishing?

You might be surprised to know that in addition to selling your products, you can make money in other ways. Information publishing lends itself to many profit models.

Affiliate Income

You can make money on affiliate sales. In fact, many information publishers make just as much money in affiliate commissions as they do in book sales.

Affiliate marketing enables you to earn a commission by promoting products. If you’re writing an ebook on how to organize your garage then you might link to garage or home organization products. Each time a customer clicks on a link and makes a purchase, you earn a commission. In addition to including affiliate links in your information products you can also write content. This content drives traffic to your website. It also boosts your marketing and your SEO. In the body of this content include affiliate text links. It’s another opportunity to earn money.

Advertising Income

Another way to earn money is to sell ad space on your website. If you have a lot of traffic selling ad space can be quite lucrative. Generally, ad space isn’t something you can charge much for in the beginning of your business. However, as your business grows you can start selling ads. In the meantime you might consider filling the ad space on your website with on-subject affiliate banner ads. You can at least earn money when someone clicks on them and makes a purchase.

AdSense income is another possibility. AdSense pays you money each time someone clicks on an ad on your website. You can place the ads anywhere: copy and paste your advertising code and you can start earning.

Up Selling and Other Opportunities

Finally, many people find that their initial product sells so well that they decide to expand. An ebook can be the beginning of an information publishing empire. You might write more books or courses on your topic or you may choose another niche. You may also find that partnership and growth opportunities come to you. You may get offers for teaching or guest speaking. Information publishing can lead the way to a whole new future.

What You Need To Start Publishing Information

Getting started in info publishing is a pretty straight forward process. You need:

  • A niche
  • Home office with computer
  • A business plan
  • Business operation software
  • Marketing strategy

Let’s take a look at each of these items a little more closely.


Your niche is your specialized topic. It’s important to choose a niche because it’ll be easier to be competitive. It’ll be easier to be profitable. For example, there are many books on home organization. However, there may not be a book on how to organize your garage for maximum efficiency. Or garage organization for single women. That’s even more specialized.

Choosing a niche may be the most important step you take. You’ll want to make sure you’re choosing a topic that you’re passionate about. What’s your passion? Make a list. Choose ten to fifteen topics you love. The more enthusiasm you have for your topic the easier it’ll be to make money. Now research demand. How many people are looking for your information? Finally, you’ll want to see how much competition there is. Keyword research tools can help you find a profitable niche.

Home Office

It’s nice if you can have a quiet and organized place to work. It’ll help you get and stay productive. However, if you don’t have room for a home office you at least need a computer. Your computer will be ground zero for your business operations so make sure it supports you r needs and consider investing in a backup system.

Business Operation Software

In adding to software to create your information product, like Microsoft Word and Adobe PDF maker you’ll want to consider:

  • Auto-responder
  • Shopping cart software
  • Website analytics
  • Bookkeeping software

Business Plan

Once you have a niche it’s also time to begin planning your business. What type of information products are you going to publish? There are a number of products you can create. The most common is the ebook. You can also create:

  • Home study courses
  • Workbooks
  • Online courses
  • Video series.
  • Informative interview series (recorded and delivered via audio download)
  • Workshops and seminars (recorded and delivered via audio or video download)
  • Reports
  • Checklists, templates, blueprints, mind maps and other smaller downloads.

You can also decide to create one book on one niche topic or a series of products on one niche topic. Your business plan is where you set out your vision and goals for your business. Research your competition. Document your target audience. Plan how you’re going to market and sell to them.

Sales and Marketing Strategy

Your sales and marketing strategy will be part of your business plan. However, they’re important enough to isolate as an independent step in the business creation process. You’ll want to take a look at various marketing strategies and tools. For example, do you want a website or blog? What’s your domain name going to be? What tactics will you use to promote your information product?

You’ve chosen a niche. You’ve set up your home office and created a comprehensive business plan. It’s time to get busy creating that product that’s going to line your pockets with money.

7 Reasons to Become an Info Publisher

Becoming an information publisher offers a number of benefits. In fact, it’s one of the few business models that you can essentially set and forget and still make money. You can publish a book, put your marketing into place and earn profits for decades. It’s a fantastic stand alone business model. It works well as a supplementary business model too.

Profit from your Passion

Choose a topic you love. As an info publisher you’re able to create an information product like a book or a home study course. Your information helps people live better lives. It solves their problems. It provides value and benefit. You’re helping people. You’re sharing your passion and making a profit.

Credibility and Authority

Boost your image. Many people venture into information publishing because they want to enhance their careers. Publication helps establish you as an authority. For example, if you’re a sales consultant your business might receive a great boost in clients if you publish a book on how to be a better sales person. It can also lead the way to a future career. That same sales consultant who published a book may become a sought after public speaker.

24/7 Profits

One of the most compelling reasons to become an information publisher are the round the clock profits. Once your marketing system is in place you can essentially set it and forget it. Of course you can also continue to create more information products and increase your profits.

It’s not unheard of for an information publisher to make money from a book they wrote five years ago. With a sales page, strategically placed advertisements, good SEO and an automated sales process it’s easy to sit back and relax. Of course, you can add more products and grow your business too.

Automated Sales and Fulfillment Process

If you create digital products then the sales and fulfillment process is 100% automatic. With the use of shopping cart software and an autoresponder you don’t have to lift a finger. Your customer buys the product. They pay for it and they automatically receive a download link in their email in box. You can even automate or outsource customer service to manage any technical difficulties or returns.


Want complete control over your life? Information publishers can live a very relaxed life. You can spend a few months setting up your business. Then you can take a few months off. You can work three weeks a month and then take a week off. You’re able to choose your work schedule. You’re also able to choose when to work. If you’re a morning person you might choose to work in the mornings. That leaves the afternoons open for playing. As an info publisher, you control your life, your career and your business.

Great Income Potential

Want unlimited income potential? If you write a book and publish via traditional means you make only a small percentage of the total sales. If you write a book and have it printed via a print on demand fulfillment system you make about fifty percent of the cost of the book.

If you become an information publisher and create digital products then you earn 100% of the profits. And you get to choose the price of the book. If you want to sell the book for twenty dollars you can. If you want to sell it for a hundred dollars. You can. Yes, people have priced their books at a hundred dollars and sold them effectively. People will pay a lot of highly specialized information.

High Return on Investment

Want a small investment and a high return? There’s a generally low startup cost to get started as an information publisher. In the next chapter we’ll take a look at what you need to get started. However, before we move on consider that:

  • You can write or create your info products yourself.
  • You can create your own sales copy and marketing messages.
  • Your shopping cart software and autoresponder only cost a few hundred dollars a year maximum and you can pay by the month.
  • You can create your own website or blog. Customized graphics or a template will help you brand your business and you can hire someone to create them for less than a few hundred dollars.

In short, you can get started as an information marketer for less than $1000. And many people start for less than $200. You’ll earn back your investment and start profiting in no time.