Becoming an information publisher offers a number of benefits. In fact, it’s one of the few business models that you can essentially set and forget and still make money. You can publish a book, put your marketing into place and earn profits for decades. It’s a fantastic stand alone business model. It works well as a supplementary business model too.

Profit from your Passion

Choose a topic you love. As an info publisher you’re able to create an information product like a book or a home study course. Your information helps people live better lives. It solves their problems. It provides value and benefit. You’re helping people. You’re sharing your passion and making a profit.

Credibility and Authority

Boost your image. Many people venture into information publishing because they want to enhance their careers. Publication helps establish you as an authority. For example, if you’re a sales consultant your business might receive a great boost in clients if you publish a book on how to be a better sales person. It can also lead the way to a future career. That same sales consultant who published a book may become a sought after public speaker.

24/7 Profits

One of the most compelling reasons to become an information publisher are the round the clock profits. Once your marketing system is in place you can essentially set it and forget it. Of course you can also continue to create more information products and increase your profits.

It’s not unheard of for an information publisher to make money from a book they wrote five years ago. With a sales page, strategically placed advertisements, good SEO and an automated sales process it’s easy to sit back and relax. Of course, you can add more products and grow your business too.

Automated Sales and Fulfillment Process

If you create digital products then the sales and fulfillment process is 100% automatic. With the use of shopping cart software and an autoresponder you don’t have to lift a finger. Your customer buys the product. They pay for it and they automatically receive a download link in their email in box. You can even automate or outsource customer service to manage any technical difficulties or returns.


Want complete control over your life? Information publishers can live a very relaxed life. You can spend a few months setting up your business. Then you can take a few months off. You can work three weeks a month and then take a week off. You’re able to choose your work schedule. You’re also able to choose when to work. If you’re a morning person you might choose to work in the mornings. That leaves the afternoons open for playing. As an info publisher, you control your life, your career and your business.

Great Income Potential

Want unlimited income potential? If you write a book and publish via traditional means you make only a small percentage of the total sales. If you write a book and have it printed via a print on demand fulfillment system you make about fifty percent of the cost of the book.

If you become an information publisher and create digital products then you earn 100% of the profits. And you get to choose the price of the book. If you want to sell the book for twenty dollars you can. If you want to sell it for a hundred dollars. You can. Yes, people have priced their books at a hundred dollars and sold them effectively. People will pay a lot of highly specialized information.

High Return on Investment

Want a small investment and a high return? There’s a generally low startup cost to get started as an information publisher. In the next chapter we’ll take a look at what you need to get started. However, before we move on consider that:

  • You can write or create your info products yourself.
  • You can create your own sales copy and marketing messages.
  • Your shopping cart software and autoresponder only cost a few hundred dollars a year maximum and you can pay by the month.
  • You can create your own website or blog. Customized graphics or a template will help you brand your business and you can hire someone to create them for less than a few hundred dollars.

In short, you can get started as an information marketer for less than $1000. And many people start for less than $200. You’ll earn back your investment and start profiting in no time.