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2009 In Review & 2010 Goals

setting goals

As we say good bye to 2009, and look ahead to 2010, I am looking at what I did right in this past year, what I didn’t accomplish, and what I want to do in the New Year.

One of the best things I did in 2009 was to re-focus: I sold a few sites that no longer fit my long term plans, and finally took action on my desire to blog about my internet journey and started this very blog.

There are places where I took steps in the right direction, but I need to make a better effort to take full advantage, which is what I’ll be doing in 2010: twitter, list building (and nurturing), etc.

Setting goals is easy: working consistently towards achieving them is not. So, my main goal for the New Year is to be more consistent towards achieving these goals…

Blogging Regularly

This is one of my biggest struggles, and not because I don’t know what to write about, but because I panic if someone else posted similar content, and then struggle to make myself post mine anyway. I’ll have to work hard on this one, but I am sure I’ll make it happen.

Building Links

Again, I know exactly how do get links, but it’s a matter of doing it consistently. In the past couple of months I learned to value of guest blogging for link building, as well as concentrated effort to build links to a specific blog post. Seeing those results encourages me to continue even when it feels like a lot of work.

Get Back Into PPC

I used to do very well with PPC a while ago, but some life circumstances made it hard to do it properly for the past 2 years. I am planning to revisit the Campaign Blasts method and get back into it.

Case Studies

2010 will also be the year of doing case studies. After all, my blog is about my online journey, and I’d like to share with you, my readers how I do things and the results I get. That way, we can all learn from my mistakes and victories.

I am very excited about the New Year! I feel good about my plans, and I am encouraged to succeed, especially with the help of my mastermind group.

Have you made plans for the upcoming year? Feel free to share them below.

Is Outsourcing Part of Your Business?

outsourcing help

It’s a fact: outsourcing is the wave of the future.  If you want to be able to grow your business, you need to learn about outsourcing, and give it a try.

What Can You Outsource?

Just about every aspect of your business can be outsourced, but most people will start with those activities they don’t enjoy, or take to much to perform.

Here are some examples of outsourced jobs for internet marketers:

Website Design – when starting out (and even later), you may not know how to create an appealing website. Sure, you can spend hours upon hours and come up with something, but why not let an expert create a professional looking website that will help your business grow?

Sit down and come up with a plan for your site, and then hand it over to a good web designer, and while you are waiting for your site to be created, go on and start working on your content, make marketing plans, etc.

Website Content – if you have a hard time coming up with content for your sites, or, if you get frustrated just thinking about sitting down to write for your sites, don’t waste your energy. Find someone who is good at writing and hire them to create your content.

Great content writers are fairly easy to find these days, but I suggest you start out with a small test just to make sure your writer is a good fit for your business.

Customer service – this would include managing email, sending out quotes, product support, answering the phone, etc. Can you even imagine how much more you can do in your own business if these tasks were handled for you by a professional, and you didn’t have to worry?

Niche Research – Doing proper niche research before starting a new site is the best insurance for a successful business online. Too many newbies get excited and start their business before doing their research, only to find out later, after spending time and money, that they are in the wrong niche or that there is too much competition.

There are many more outsourcing opportunities, but this is a start. When you are ready for more, you can also outsource list building, traffic, product creation and more.

Nicole Dean’s product, Outsource Weekly can help you avoid costly outsourcing mistakes. Learn TODAY how you can build a better, stronger business.

get more time in your day

Selling Website Checklist

selling websites checklist

I’ve been selling off some of the sites that no longer fit into my overall plans, and thought I’d share with you what steps to take before transferring the site to the new owner.

Of course, you need to make sure the funds you get are real. So far, I sold my sites to people I’ve known online for a while, but if you sell on Flippa.com or other similar site, you need to make sure you are not dealing with a fraudster (is that even a word?)

Once you have the funds in your hands, its time to start the transfer process.

1. Initiate domain transfer at your domain registrar. The steps you need to take depend on your registrar: my domains are registered with GoDaddy and I needed the buyer’s customer name or number, and the email associated with their account.

2. Go through the site’s files and delete irrelevant ones. I don’t know about you, but if you owned the site you are selling for any length of time, you’re bound to find things that are not intended for others to see/have: personal pictures, paid plugins or programs, specific landing pages for PPC campaigns you tried, keyword research, and more. I found all of the above on the site I sold today.

3. Download the site to your computer, zip it and send it to your buyer. If it’s a WordPress site, make sure to backup the database, as well as the files.

With the sale of a site, there are other opportunities. For example, if the buyer is a first time website owner, they’ll need a good host, possibly an auto-responder, and sometimes even help getting going.

Make sure to have a list of the services you use, with affiliate links when appropriate, and not only will you help your buyer, buyer you’ll also make a little more money in the process.

If you sold a site, did you do anything different?

Desktop Clutter – How is it Affecting Your Productivity?

desktop clutter

It’s confession time: I can no longer see all items on my desktop. There! I said it. I don’t know how others organize their information, but I definitely have a problem. I want to have everything right there, in front of me, so I can find it. But, by doing that, I am actually making matters worse.

I noticed I waste a lot of time looking for the right document, and many times can’t find what I am looking for.

So, what are all those folders you see on my desktop? Here is just a sampling:

• PLR articles
• PDF documents I “saved” to “read later”
• ghostwritten articles I commissioned as far back as 2 years ago, and still haven’t used
• programs I use on a daily basis
• client website backups
• website projects I started and never finished
• a lot more…

Over the next few days, the plan is to re-organize my desktop folders, delete old or outdated files, and find a better way to keep my desktop organized.

I’d love to hear how you keep your computer organized.

How to Lose $200 a Day

losing money

It’s not something anyone plans to do, but it happens to some of us. As I am pondering over my life as an entrepreneur, I see I’ve made some mistakes that took me off my course.

I started online in October of 2000 with a gift basket site: I knew nothing about building or maintaining a website, SEO, or how to run a business for that matter.

In the process of learning how to bring potential customers to my site, I not only learned how to rank well in Google, but I also learned about AdSense and affiliate marketing.

And with that knowledge, I began to suffer from the “shiny object syndrome”, as some call it. I wanted to test everything I learned, and so I started accumulating a new domain for every new project I thought I needed.

I also started to look for other ways to make money online (sound familiar?), and so I lost my focus. I went from making a consistent $200/day to sometimes only $10/day.

I learned a lot in the past few years, but how is that good if I can’t get out of learning mode? Just learning something new every day will not help me unless I make a decision to follow through and apply what I learned.

So, I’ve been pondering where to take my business form here on, and I decided I need to get back to basics. I already started “trimming the unnecessary fat”:

• gave away several domains I didn’t have time to develop
• sold a site I lost interest in
• let a few other domains expire
• started this blog to share my journey back to a profitable online business

Are you making the same mistake? If so, it’s time to look at your business and decide today to focus: one project at the time!

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