make money with adwords

How To Turn AdWords Clicks Into Paying Customers

step-by-step affiliate marketing with AdWords

You want to use AdWords to make money, right?  Then before you even get started you need to consider the following:

  • Is your website up to the job? Don’t just presume it’s okay because you, your OH and your best friend thinks it’s great!  Try a web usability tool such as http://www.userfly.com, record a few user sessions and check that people know how to navigate your website correctly!
  • Have you considered landing pages? If you are selling services, landing pages are a must!  If your website is an ecommerce site, you will be sending people to category pages or to the product pages.  On your landing or product pages, consider including testimonials and make sure you tell people why they should buy from you.  Consider using Google website optimizer to split test landing pages or parts of your landing pages to increase conversions
  • Install web tracking – not just Google Analytics but consider tools to let you watch live traffic such as http://www.getclicky.com.  This way you will spot problems with the website quickly, as well as identifying new negative keywords quickly
  • How will you track conversions?  Consider tracking call back requests, newsletter subscriptions, sales, leads and catalogue requests.  Look at competitors’ websites to come with ideas!  Do consider offering special offer codes or free whitepapers to entice people to signup for newsletters, as even if they do not buy today, they may in the future!

Okay, so now we need to consider AdWords itself.  Ensure you:

  • Use targeted buying keywords – such as “Nikon 1410 camera prices” – these keywords indicate that people are ready to buy.  Do not bid on general keywords such as “digital cameras” unless your budget for AdWords is big, and your aims include brand building!
  • Use calls to action – figures work well, especially prices if your website is competitive.  Ask them to Visit Now, Buy Today etc
  • Use phrase and exact match keywords rather than broad match keywords if budgets are tight
  • Make sure you include the keyword in the advert heading
  • Edit your destination URL to include the keywords if possible
  • Make sure you have installed conversion tracking code for each of the conversion types you are tracking

Good luck tracking your website, and turning AdWords visitors into paying customers!

Claire Jarrett runs a Google AdWords management company in Bristol, UK

Google Adwords Tracking – Ad Group Level

A few days ago, Matt Levenhagen  talked about Adwords Campaign level tracking and today he is following up with Ad Group level tracking.

What is an Ad Group, anyway?

Each Campaign is broken into what’s called Ad Groups.  They contain common keywords that you group together.

On an Ad Group level you create and manage your ads, default bids, you’ll be able to do bulk changes for that group and more.

As far as what you need to track on this level, the most important things you’ll track are clicks, impressions, conversions, costs and overall CTR of that batch of keywords.

All these stats you can see listed when you go inside the campaign in your Adwords interface and they can also be downloaded into the “Adwords Editor” to manage.

AdWords Editor is a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.

Your Ad Group stats provide a bird’s eye view of each keyword grouping and can help you direct your efforts and make profitable decisions as to where to spend your time or to help you determine what needs to be managed on that level.

The Ad Group is what you might call an “early warning system”.  If there are sales coming from it or you see some sort of actionable stat like a spike in clicks, from there you drill down to keyword level inside that Ad Group to really get a deeper understanding what you need to do with each individual keyword.

You can lean a lot more from Matt and his methods from the campaign blasts forum.

start building your AdWords business today!

Make Money with AdWords – How to Get Started

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)Have you lost money trying to make money with AdWords? I did! And not just a little money, but a lot of money. I’ve probably made every mistake in the book, but I eventually figured it out and recouped what I lost and made a lot more in the process.

As you probably know, there are a number of different pay per click networks out there. But the most well known is Google’s Adwords: simply because the amount of traffic Google gets pretty much guarantees your ability to make money with Adwords.

It’s not quite as easy as just sticking up an ad and watching the money roll in: you have to carefully select what you’ll be promoting. Along with making sure the page you’re sending traffic too has a decent quality score and you’re not blowing your budget.

What Should You Sell to Make Money With Adwords?

When deciding what to promote many find it easy to just select products with a high payout, thinking that you need less sales to make a good income. But, many times you can get a larger volume of sales for lower priced products, making it possible to be wildly profitable.

So price shouldn’t be your only consideration: you should also take into account what the products sales page looks like, how popular an item is, how many others are promoting it, etc.

In a hurry? Check out these Adwords books: you can learn all you need to know in no time!

Your Landing Page is Important in Making Money with AdWords

The first thing you want to do is decide if the sales page is any good. Does the copy make you want o buy, does it trigger any emotions in you? Is it nicely formatted?

Next you want to check for any leaks which are any links that when clicked you won’t get paid. So things like AdSense, links to other sites, affiliate links for other products, etc.

AdWords Quality Score

Google uses a system called a quality score and if you want to make money with Adwords then you need to pay close attention to this. As a high quality score means a lower cost per click and that your ad will show up in a higher position. Of course if you’re sending traffic directly to the merchant then you have very little control over the quality score. To ensure a high quality score you want to make sure your keywords are as targeted as possible and if the page your sending traffic to isn’t that good then create your own landing page.

Make Money With Adwords Instead of Overspending!

make money with adwords

One of the dangers you’ll face when trying to make money with Google AdWords is overspending. As Google is the biggest search engine and thus gets the most traffic, you can go to bed, wake up the next morning and find thousands of clicks on your ad. Which isn’t a bad thing if your ad is targeted and you’re making sales, but when your campaign is new and you’re still testing it you can easily end up spending a few hundred dollars while only making ten or twenty. So you want to set yourself a budget to avoid this.

Start with whatever you’re comfortable losing, and as you find your profitable keywords, you can increase your budget, while cutting your unprofitable keywords.

Tracking Will Help You Save Money

One of the biggest mistakes people make when starting to use AdWords to make money is just throwing a campaign out there, and hoping to make money. Sometimes, they do make some money, but never know which keyword or key phrase made them that sale. And so, they continue to pay for keywords that are losers, instead of concentrating on the profitable ones.

Still need help?  These Adwords books are full of actionable tips!

Conclusion:

There are any number of people who make money with Adwords but there are also many people who lose money with Adwords. If you want to be a member of the first group then you need to carefully select which products you promote. Making sure not just to go for products with high commissions and checking the sales page has no leaks, Along with keeping your quality score as high as possible. Even if that means going to the effort of creating your own landing page. Lastly especially when testing new ads you’ll want to keep an eye on the budget.