Google AdWords Tracking – Interview With Matt Levenhagen

step-by-step affiliate marketing with AdWords

After the Google AdWords Interview I did with Lynn Terry a couple of days ago, the tracking issue came up. So, I decided to ask Matt Levenhagen, my AdWords mentor to explain how AdWords tracking really works.

I asked Matt 4 questions:

• 1. What is the difference between campaign, ad group, text and keyword tracking?
• 2. Are they all necessary?
• 3. How does tracking help you make more  money?
• 4. Any tools you recommend to make it easier to track?

And, of course, Matt didn’t disappoint: his answers are very thorough, and give great information. He actually wrote an entire report, an I decided to split it into multiple posts here, as to give you the opportunity to digest it in small, bite-sized chunks and ask any questions you may have.

1. What is the difference between campaign, ad group, text and keyword tracking?

It depends on what you control on each level as to what you track on those levels. And there are different tools or sources you’ll use to determine how you collect and act on that data.

Campaign Level – You’ll track things like…

• Locations, Languages, and Demographics
• Networks, Partners
• Ad Scheduling related

Those 3 things for example are controlled only on a campaign level. If you want differences, you need to split up your campaign into multiple ones. For example, if you determine you want to target multiple countries in different ways, you’ll need to create more campaigns.

Some of this information is simply gathered from your Affiliate Program and/or Network reports. You sometimes are given the information as to where the purchase came from, when they bought the items etc… And you can take those trends and change your geo targeting or ad scheduling to improve your profit situation.

There are also 3rd party scripts that help you collect that data. I have scripts that collect where conversions have come from; so even though I don’t get that in that affiliate programs reports, I can collect that data myself by intercepting that traffic before it gets to the merchant’s site.

I can also determine if I’m just getting the sales from Google or their search partner. I can’t tell you how many times I’ve determined that search partners didn’t convert at all, but was where most of my spend was coming from.

These are definitely things that can save you a lot in terms of costs and increase profits.

There you have it: Campaign Level Tracking!

Thank you Matt: excellent info about campaign level tracking. I especially want to thank you for the tip about Google search partners: we definitely wouldn’t want to leave a huge leak in our campaigns.

You can learn more from Matt at his Campaign Blasts Forum, where he teaches everything you need to start building an incredible, Profit Pulling Affiliate Marketing Business. He not only answers questions there every day, but shows his members how to go from keyword research to campaign expansion, and even holds campaign blasting challenges, which is how I found my PPC success.

start building your AdWords business today!

Next, look for Ad Group Level Tracking.

Super Affiliate Handbook – A Success Story

super affiliates handbook

Not too long ago, Lynn Terry invited Rosalind Gardner to her weekly webinar. The room was packed, and the information Rosalind shared was amazing. But what impressed me the most was how much the Super Affiliate Handbook helped Lynn in her business. So, I decided to ask Lynn  a few questions about her experience with Rosalind’s teachings.


My Question: Since we are talking about the Super Affiliate Handbook, what is a super affiliate? And if I am not a super affiliate, does that mean I won’t be able to benefit from Rosalind’s eBook?

Lynn’s Answer: This is a great question. There is not a standard definition for “super affiliate” and a lot of people define it differently. Some will tell you that super affiliate status is based on specific income numbers, such as minimum $10,000/month. Others will have different ways to qualify the term, such as how long you’ve been an active profitable affiliate marketer.

Once you start showing up on the leaderboards for your merchants, which are the Top 10 or Top 20 affiliates in terms of traffic or sales, you can pretty much consider yourself a Super Affiliate. Many merchants offer contests and prizes to top sellers, so it’s a nice position to be in. The affiliate prizes can get quite nice – from electronics to cruises, even!

In any affiliate program, it’s the Top 1% that make the majority of the sales. Those are the Super Affiliates.

To answer your second question, no – you don’t need to be a super affiliate to benefit from Rosalind Gardner’s super affiliate handbook. In fact, it’s very newbie friendly and one of the absolute best places to start if you’re interested in affiliate marketing.

I was doing affiliate marketing for several years (on the side) when I first read it, almost 6 years ago. That guide is actually what took me from being a part-time affiliate marketer… to a successful super affiliate 😉

My Question: I know you’ve owned the Super Affiliate Handbook since it first came out. How has it benefited your business? And are you still using the methods you learned from it?

Lynn’s Answer: It made a dramatic difference in my business. And yes, I am still using Rosalind’s methods on a regular basis. It’s probably the one guide that really stuck with me more than anything else.

The major difference it made was in helping me go from an active business model (get paid for what you do, or trading time for dollars) to creating a passive income model. Meaning set up the site, and then it starts working for YOU. I make affiliate sales while I’m asleep, away for 2 weeks on vacation, out to lunch, etc. THAT is a great business model!

I’ve continued to use her methods, and duplicate the processes, to the point of having thousands and thousands of web pages on the web across a wide variety of niches. That didn’t happen overnight of course, but something I’ve been building on strategically for the last 6 years. I was making money with her model in the first few weeks though.

My Question: Can you give me one specific tip that you got from the Super Affiliate Handbook which made a difference in your pocket?

Lynn’s Answer: I think the biggest thing I got from Rosalind Gardner was that affiliate marketing is a business model. I had always looked at it as easy money on the side, in addition to other things I was doing, but she really showed me the other side of it.

Another thing I picked up from her guide was that merchants and affiliate managers are people. They’re in business to make money just like I am – and they’re open to feedback & negotiation. That alone has made a big difference over the years. I no longer just accept a decline notice from an affiliate application – I contact the affiliate manager and ask for reconsideration. I also don’t hesitate to ask for coupon codes, interviews, or whatever else I might need to sell more product for them.

My Question: Would you still recommend Super Affiliate Handbook today? Why?

Lynn’s Answer: Absolutely. The number one reason is because she continues to update it, so you’re always getting fresh relevant information no matter when you download it. You’ll get the updates as well, just log in and download the new version. It’s hard to find a publisher that goes to that length to keep her readers informed and active.

I recently read the latest edition of the Super Affiliate Handbook, and fell in love with it all over again. It’s thorough, chock full of real site examples, and it left me motivated and inspired. I launched 2 new affiliate sites the same week I read it again! 🙂

Thank you Lynn for your candor. And way to take action! For those who are reading this now, what are you waiting for? Get your own success story right now by checking out the Super Affiliate Handbook.

Free Niche Research Friday: Foam Insulation

It’s time for another free niche research, and I had a hard time choosing which one to do: I have so many niches I’d like to share with you!

Today’s niche is Foam Insulation.

Top 10 Highest Paying Keywords(from the Google keyword tool)

spray foam insulation machine $3.56

spray foam insulation equipment $3.31

residential spray foam insulation $3.11

spray foam house insulation $3.02

foam foil insulation $2.99

spray foam roof insulation $2.86

foam attic insulation $2.79

foam roofing insulation $2.74

spray foam insulation kits $2.68

foam insulation companies $2.65

Top 10 Most Searched Keywords(all phrases are exact matches in Google)

spray foam insulation 27,100

foam insulation 18,100

spray foam insulation kits 4,400

rigid foam insulation 2,900

styrofoam insulation 2,900

foam board insulation 2,400

foam pipe insulation 2,400

closed cell foam insulation 1,900

polyurethane foam insulation 1,900

expanding foam insulation 1,600


There aren’t a lot of easily accessible resources about foam insulation, which makes it all the better if you put just a little effort into it. go to the library and borrow some books, or just buy a couple from

You can also look up

Or, you can find some construction contractors to interview.

Possible Affiliate Programs has many foam insulation products, as well as instruction books, equipments, etc. has several suitable products

Monetization Suggestions

This niche has some pretty high AdSense payouts, so you could create a general information site, where you include all types of foam insulation. Add some videos for those who,like to see what they learn, and you have the makings of a great niche site.

You can also create mini niche sites revolving around the long tail key phrases that abound in this niche.

For example Spray Foam Insulation gets 27,000 exact searches a month

* spray foam insulation kits 4,400 ( is available)

* spray foam insulation contractor 1,000 ( is available)

* spray on foam insulation 720

* do it yourself spray foam insulation 590

* spray foam insulation equipment 590 ( and are available)

Questions? Suggestions? I’m all ears. Good luck if you decide to gt into this niche: it’s ripe for the taking.

Please spread the word about Free Niche Friday Research. Thank you.

Make Money with AdWords – How to Get Started

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)Have you lost money trying to make money with AdWords? I did! And not just a little money, but a lot of money. I’ve probably made every mistake in the book, but I eventually figured it out and recouped what I lost and made a lot more in the process.

As you probably know, there are a number of different pay per click networks out there. But the most well known is Google’s Adwords: simply because the amount of traffic Google gets pretty much guarantees your ability to make money with Adwords.

It’s not quite as easy as just sticking up an ad and watching the money roll in: you have to carefully select what you’ll be promoting. Along with making sure the page you’re sending traffic too has a decent quality score and you’re not blowing your budget.

What Should You Sell to Make Money With Adwords?

When deciding what to promote many find it easy to just select products with a high payout, thinking that you need less sales to make a good income. But, many times you can get a larger volume of sales for lower priced products, making it possible to be wildly profitable.

So price shouldn’t be your only consideration: you should also take into account what the products sales page looks like, how popular an item is, how many others are promoting it, etc.

In a hurry? Check out these Adwords books: you can learn all you need to know in no time!

Your Landing Page is Important in Making Money with AdWords

The first thing you want to do is decide if the sales page is any good. Does the copy make you want o buy, does it trigger any emotions in you? Is it nicely formatted?

Next you want to check for any leaks which are any links that when clicked you won’t get paid. So things like AdSense, links to other sites, affiliate links for other products, etc.

AdWords Quality Score

Google uses a system called a quality score and if you want to make money with Adwords then you need to pay close attention to this. As a high quality score means a lower cost per click and that your ad will show up in a higher position. Of course if you’re sending traffic directly to the merchant then you have very little control over the quality score. To ensure a high quality score you want to make sure your keywords are as targeted as possible and if the page your sending traffic to isn’t that good then create your own landing page.

Make Money With Adwords Instead of Overspending!

make money with adwords

One of the dangers you’ll face when trying to make money with Google AdWords is overspending. As Google is the biggest search engine and thus gets the most traffic, you can go to bed, wake up the next morning and find thousands of clicks on your ad. Which isn’t a bad thing if your ad is targeted and you’re making sales, but when your campaign is new and you’re still testing it you can easily end up spending a few hundred dollars while only making ten or twenty. So you want to set yourself a budget to avoid this.

Start with whatever you’re comfortable losing, and as you find your profitable keywords, you can increase your budget, while cutting your unprofitable keywords.

Tracking Will Help You Save Money

One of the biggest mistakes people make when starting to use AdWords to make money is just throwing a campaign out there, and hoping to make money. Sometimes, they do make some money, but never know which keyword or key phrase made them that sale. And so, they continue to pay for keywords that are losers, instead of concentrating on the profitable ones.

Still need help?  These Adwords books are full of actionable tips!


There are any number of people who make money with Adwords but there are also many people who lose money with Adwords. If you want to be a member of the first group then you need to carefully select which products you promote. Making sure not just to go for products with high commissions and checking the sales page has no leaks, Along with keeping your quality score as high as possible. Even if that means going to the effort of creating your own landing page. Lastly especially when testing new ads you’ll want to keep an eye on the budget.

November Challenge: Build 30 Squidoo Lenses

squidoo lenses

As I mentioned in one of my previous posts, I have lots of PLR articles on my hard drive, and I decided to use them this month and see what kind of results I can get. You can follow me here.

Since it’s already the 9th, I’ll have to create 2 lenses a day for at least half of the month, but that’s no problem: with everything already on my hard drive, it shouldn’t take me more than 30 minutes each.

I am not going to create huge lenses, as I am following the Info Product Killer Method: they will be specific to a product, almost laser focused, so it should be quick and painless.

I’ll add the lenses here as I complete them, and then come back in the beginning of December and follow up with how it worked out for me financially.

Anyone else out there interested in doing this challenge with me? Let me know below if you are interested, and we can keep each other accountable.

Here are the lenses I created so far for this challenge:

1. Banangrams

2. Zojirushi Bread Machine bbccx20

3. Christmas Gift Baskets

4. Hasbro U-Dance

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