Month: January 2017

What Is Affiliate Marketing And How It Works

If you’re new to blogging community, you might have heard about making money with affiliate marketing. Maybe you asked yourself: what is affiliate marketing and how it works?

what is affiliate marketing and how it works

Affiliate marketing can be a great avenue to increase traffic to your website and generate additional income. However, you shouldn’t start affiliate marketing without doing your research first. Just adding affiliate links willy-nilly won’t help much. you’ll end up spending too much time on something that won’t work for you.

Many bloggers think affiliate marketing will make them a quick buck without doing much work or preparation. The truth is that in order for affiliate marketing to be profitable, it’s going to take time, effort, research, and perseverance.

If affiliate marketing is something you are interested in, take this quiz and evaluate the responses so you can learn more about what affiliate marketing is and how you can use it to your advantage.

Ready to make some affiliate income? The Affiliate marketing masterclass by Robin and Leslie will show you how!

1. Affiliate marketing is an Internet-based method of marketing that…

a) uses one website to drive web traffic to another website
b) is based on revenue sharing
c) both a and b

Answer is C – In affiliate marketing, a business offers compensation to affiliates for each lead or customer that comes as a result of the affiliate’s marketing efforts.

Affiliate marketing includes search engine optimization, paid search engine marketing, e-mail marketing, and display advertising. In order to be compensated, the majority of affiliate programs use revenue sharing or cost per sale (CPS). Other affiliate programs use cost per action (CPA) or cost-per-click (CPC).

2. The affiliate marketing industry has four key players:

a) the merchant, the network, blogs, and web banners
b) the merchant, the network, the affiliate, and the customer
c) the retailer, the publisher, search engines, and text advertisements

Answer is B – The merchant is the retailer or brand. The network acts as a liaison between the affiliate and the merchant. The affiliate is the publisher. And lastly, the customer is the person who experiences the marketing.

3. In order to be a successful affiliate marketer, you will need the following:

a) your own website and a newsletter
b) an e-book and your own product to promote
c) multiple e-mail addresses and your own product to promote

Answer is A – In order to be a top-selling affiliate marketer, you will need to have both your own website and a newsletter. The website is your affiliate marketing ground and it will also help you collect e-mails addresses (build a client list). Once you have a list, you can stay fresh in your customers’ minds,  earn their trust and bring them back to your affiliate offers.

4. True or false: You don’t need a product of your own to promote as an affiliate marketer.

True – It is not necessary for an affiliate marketer to have their own product. An affiliate marketer is free to promote virtually anyone’s product.

5. True or false: As an affiliate marketer, you are in charge of handling product shipping, support, and refunds.

False – Product shipping, support, and refunds are never affiliate marketer’s responsibility. The merchant takes care of it all.

Now that you know a little bit more about what affiliate marketing is and how it works, you can use this effective money-making model to grow your business.

One of the best guides I’ve come around that teaches affiliate marketing is the Affiliate marketing masterclass by Robin and Leslie: it’s what helped me make affiliate income 😉

Wonder what affiliate marketing is about? Learn all about it here.

Top 10 Cyber Security Tips

Last year was a year of struggle for me in my business. My main site got hacked and as a result I lost my Pinterest account connected to it. After a few weeks of back and forth emails without any results, I decided to start over, and this time secure my site with the help of Sucuri. Today I want to share with you my top 10 cyber security tips, so you and your web properties can stay safe this New Year.

top 10 cyber security tips

Many people are put off with the term cyber security. They think it involves highly technological processes and elaborate computer knowledge. Not at all. Cyber security is about identifying threats and taking measures as simple as creating an indecipherable password. There is nothing too technical about that. In fact, cyber security measures are all too simple to follow. Check out the following cyber security safety tips.

Top 10 Cyber Security Tips

1. Use strong passwords

This should be a given, but so many still use passwords that are way too easy to guess. Avoid using names, birthdays, addresses, and other personal information as password. Do not use a word found in the dictionary as well, since hackers have found a way to decipher dictionary-generated passwords using certain tools. In general, a good password is at least eight-characters long and should be hard to crack. You can combine upper and lower case letters, numbers, and symbols. One good practice is to form a password from a phrase. For example, you can create t1$!C4gtMpSd from “This is so I can’t forget my password.” You can use other methods with which you can form unique and cryptic passwords.

2. Change your password periodically

This is important especially if, at some point, you have to disclose your password. Remember not to write it down, or if you need to, discard the paper immediately. You never know the danger negligence can impose on your security.

3. Be careful with emails

Unsolicited emails are sometimes the onset of cyber attacks. Remember not to open attached files from unknown senders, as they may contain malware that can open backdoors for hackers. Clicking on the links can also direct you to some compromising websites, so be cautious. If a link looks suspicious, look it up on the web and do a quick research. Avoid giving information to unknown senders as well. The rule of thumb is to ignore seemingly malicious mails. Do not reply to and forward them.

4. Install security programs on your computer and keep them updated

It is very important to have anti-virus and anti-spyware software and to keep your firewall on. Poorly secured systems are open doors for attackers and intruders, but these software programs keep viruses and spyware from penetrating and crippling your system. The firewall, on the other hand, guards your system from unauthorized access to your computer. Some operating systems allow automatic security updates. Check if yours have this option.

5. Avoid opening files sent through Instant Messenger

These files do not undergo scanning and might carry security threats to your computer.

6. Ignore the links in pop-up windows

Block pop-up ads and windows to close an entryway for malware and other forms of attack.

7. Avoid downloading files, programs, applications, or tools from unknown websites

More often than not, these free downloadable files are loaded with threats. Before you download, make sure the website is a credible source.

8. Make sure to keep your system clean

Remove any tool, application, or program that is not used. Check also unused default programs installed on your operating system. It’s better to have few programs than have many but unused ones, which can only slow down your computer and be an opening for malicious attacks.

9. Backup Your Data Regularly

It’s very important that you keep an up to date backup of your data. It can be the difference between a very stressful time (if your computer dies and is attacked), and a nice,  easy, thought out recovery of what’s important to you.

10. Keep All Applications Updated

Update your applications as soon as they get a patch or update, to keep any unsavory activity off your computer.

Why Is It Important To Stay On top Of Cyber Security

A poorly secured computer runs the risk of being hijacked and left as a zombie machine. Secretly, the hacker uses this computer to gain access to personal and confidential accounts and information. Next thing you know, your credit card has been used for unauthorized purchases, your savings account has been ransacked, your competitor has spied on your company, and the list can go on and on.

But some simple and easy-to-follow cyber security tips can eliminate the possibility of falling prey to any of these cyber crimes.

Now, if you want to keep your WordPress sites safe form hackers, make sure you check out the WP Lockdown.

Top 10 Cyber Security Tips to keep you sane and your computer safe