Building up an online presence is an ongoing process, one that requires consistent maintenance and patience. However, just because it does take some time to achieve your presence doesn’t mean to say that every single tactic and strategy you employ will take up your entire day. In fact, here are a number of social media tactics that take no more than 5 minutes each!
Twitter has a 140 character limit, so there’s no space for essays. Of course, condensing your message down into 140 characters might take a few minutes to do, but a regular Tweet relating to your niche area, wider industry or some of your own specific business/website news can keep people informed. Make use of hash tags (for example #blogging) so that people seeking Twitter users who regularly update on a particular topic area can easily locate and follow you. Follow people in your niche and respond to their Tweets. It’s a quick thing to do but is essentially a micro-networking strategy.
Find websites and blogs in a similar niche to your business. Read and comment on posts. Again, this is quick but is a great means of networking and getting your voice heard within your niche. Becoming familiar with other people operating in a similar area to you could lead to contacts and exposure opportunities.
Update your Profiles
If you don’t already have Facebook/LinkedIn profiles (or other social media website profiles) you should. Spending a few minutes each week making sure it’s up to date is time well spent. Bear in mind that anyone seeking more information about you or your business may well start with a search around Facebook or similar sites.
Check your Online Reputation
Google yourself or your brand name (or both)! Keep an eye on what’s in the top twenty or so results. If anyone mentions you on a forum or a blog and this comes up, get in on the conversation, whether positive or negative. If it’s negative, you can respond and handle the situation. If it’s positive you have the opportunity to thank people for mentioning your name and accomplishments.
A less spoken form of social media these days, the forum, has been somewhat overshadowed by Facebook and Twitter. But they’re still well used and very convenient discussion platforms from which to voice your opinion on an area you are knowledgeable in. If you come across forums relating to you niche, why not register and start taking part? A comment here or there takes just few minutes but gives you the opportunity to prove yourself an authority on your niche area.
There’s no such thing as overnight results where social media is concerned. It’s a long term process of building up a profile for yourself. But once you have done so, it really is an invaluable asset which will undoubtedly lead to some incredibly useful contacts and potentially to sales too.
This is a guest post by Stacey Cavanagh. Stacey is from Manchester, UK and works in Online Marketing at Tecmark: SEO Liverpool and Manchester.