How To

How To Choose Your Next Niche

It seems as though many of us struggle with picking out a good niche to concentrate on. Here are a few ideas of how to go about finding that elusive profitable niche you want for your next site:

Start by making a list of topics you are interested in and/or passionate about. Don’t rush this process, and don’t try to “think” to much. Just let your thoughts flow and write down everything that comes to mind: you’ll have time later to trim your list.

Once you have your list it’s time to see if there is a demand for the topics on your list. Head on over to the Google Keyword Tool or the Free Wordtracker Tool and do some keyword research. The Google tool give you monthly results, while the Wordtracker tool gives you daily results.

You are looking for topics with a good number of searches. What is a good number of searches? It depends: if the key phrase describes a broad topic, even if your phrase gets a few thousand searches a month, it may be hard to rank for that phrase, and the traffic may not be as qualified. But if the key phrase shows commercial intent, as few as 20-30 searches a day may be all you need.

For example, if I search for “bread machine” I get the following:

bread machine keyword research

As you see, there are 234 searches a day for that phrase, but I would rather go for one of the more specific phrases this search uncovered: Zojirushi bread machine, Welbilt bread machine, Oster bread machine, etc. These more targeted searches, while having less searches, show that the visitors know what they want. I’d probably dig deeper, and search for model numbers for those bread machines, and concentrate on those.

After you find the keywords you want to use, it’s time to research your competition. Go to Google and look at the top 5 sites: check to see how many back-links they have, how large and/or established their site is, how often they update it, etc. How easy/hard would be for you to acquire the same amount of links? Could you get better quality links? Could you do something different to stand out from the crowd? Will you be able to provide lots of content for your niche? If you can do those things, then you may have found your niche.

There is one other thing to check before you go buy your domain name: can you make money in this niche? Are there good affiliate programs for your chosen niche?

If you need a head start on the process of finding new niches, stop by here every Friday to see the new niche research for that week.

Brainstorming Ideas for Your Blog

Earlier today, one of the members at Lynn Terry’s Elite Forum, asked for help with keyword research for his blog about Life Changes. And while trying to help him, I thought of a way to come up with blog post ideas that I never thought about before.

Here is what I suggested to him:

Go to this list of life change books, and look at all those books.

Take a piece of paper and pen, and block an hour or so for research. As you go to each books’ specific page, write down post titles/ideas that stem from the book’s title and description. If the book offers a sample to read, or table of content, look a that as well. Make sure you write the book’s title next to your ideas, so you can actually recommend that book when you come around writing that post.

Then, do the same thing with life change DVD’s, etc. You’ll never run out of post ideas this way.

I then went to the first book, When Life Changes or You Wish It Would: A Guide to Finding Your Next Step Despite Fear, Obstacles, or Confusion and did some research myself.

Here is what I came up with for blog post ideas:

* How to find your life purpose
* Are you holding on to your ideas, even when they create havoc in your life?
* I lost my job: what now?
* Moving forward after a loss
* The effect of success
* How to develop your talents
* Are money issues weighing you down?
* Money management software
* How to manage your money
* How positive thoughts can change your life

And if I wanted to, I could come up with a lot more. Just imagine how much material you can write from this method.

Stephen still had concerns about the keywords not being searched for. So, Ii did a little research on my first suggestion for a post title.

Go to https://adwords.google.com/select/KeywordToolExternal

Enter “find your life purpose” and click on the exact button. You’ll get this:

[how to find your purpose in life] 390
[finding your life purpose] 210
[find your life purpose] 110
[find your purpose in life] 110

For those post titles that don’t have specific searches, you’d write the post, and in it link to those posts or pages that do.

Create some pages for specific items. For example, “dress for success book” gets 170 searches a month. “Purpose driven life books” and “purpose driven life book” get 390 searches each. They are very specific searches, so your visitors would be well qualified.

There are 2 kinds of pages in a blog: post and pages. Use your posts to write about everything, even if they don’t have lots of searches, as long as you can link from those posts to your money pages. These post will attract visitors through key phrases you didn’t even dream about.

Then, create specific pages, like the ones I mentioned above: dress for success book and purpose driven life book/s and then you focus your linking to those pages, but have a lot of great content on your blog as well.

The SSWT Elite Forum, is full of great discussions and brainstorming. I invite you to stop by and see what you can accomplish by participating in a brainstorming group like this.

How to Install Google Analytics

google analytics

You probably know by now that in order to grow your internet business you need visitors, and lots of them. But what if you have visitors to your site, but not making money yet?

Do you know how your visitors are finding you? Which pages they enter your site through? Which pages they are leaving from? All this information is important and can make or brake your business.

Google Analytics is free and will give you a lot of information about your site. Here is a quick review of how to install it on your sites.

Go to http://www.google.com/analytics/ to get started. If you already have a Google account, you are all set to go. If not, get a Gmail address.

Once you are logged into your Gmail account, you’ll see this:

After that, it’s really just following the prompts you see on the page.

Here is what you’ll see after clicking on the sign up button:

Fill out your website URL, name , etc. and aftyer you agree to the terms of service, you’ll get some code you need to upload to your site.

Here is how it looks right after you signed up:

Placing the code on your site

Once you arrive at the code, highlight & copy it, then go and place it before your </body> tag on all of your website pages. If you have a static site, you’ll need to use a multi-file find and replace tool, like Dreamweaver of FrontPage.

If you have a WordPress site, it’s as easy as editing your footer.php file and you are all done. You still need to see if your data is flowing. Go back into your analytics account, click on “edit”, and you’ll see a link that says “check status”. Click on that and you should be all set.

Then, after a day or so, you can start seeing data come in that will help you make the right decisions for your business. Don you have any questions? Let me know.

WordPress Worm To Watch Out For

Do you use “admin” as your user name for your WordPress blog? If so, you may be in danger.  Yesterday, at one of my favorite forums, one of the members brought to our attention a new threat for WordPrewss blogs, coming form a worm (thank you Nathan).

This worm basically generates a list of passwords and tries them all until it gets in. It only works if you have “admin” as your administrator.

There are several ways to change your user name from “admin” to something better suited:

1. You can use this plugin to change the admin username

2. If you doesn’t want to add yet another plugin, change your user name in phpMyAdmin (I think this one is a little more complicated, but some may like it).

3. Probably the easiest method is to just crate a new admin with a new user name  and then remove the original “admin” account. When you delete a user in WP it asks who you want to attribute their posts to, so your posts will be safe.

Of course, it’s always a good idea to create a more complicated, harder to crack user name s and passwords. So many people use their kids names, anniversaries, and all kinds of other personal information, that is easily accessible. One way to create safe use names and passwords is to use a program like Roboform.

RoboForm: Learn more...

Here are just a few of the things Roboform can do for you:

. Manage your passwords and Log In automatically.

. Fill long registration and checkout forms with one click.

. Encrypt your passwords to achieve complete security.

. Generate random passwords to maximize password strength.

. Back up and Synchronize Passwords between computers.

. Fight Phishing and Defeat Keyloggers.

Make Money with AdWords – How to Get Started

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)Have you lost money trying to make money with AdWords? I did! And not just a little money, but a lot of money. I’ve probably made every mistake in the book, but I eventually figured it out and recouped what I lost and made a lot more in the process.

As you probably know, there are a number of different pay per click networks out there. But the most well known is Google’s Adwords: simply because the amount of traffic Google gets pretty much guarantees your ability to make money with Adwords.

It’s not quite as easy as just sticking up an ad and watching the money roll in: you have to carefully select what you’ll be promoting. Along with making sure the page you’re sending traffic too has a decent quality score and you’re not blowing your budget.

What Should You Sell to Make Money With Adwords?

When deciding what to promote many find it easy to just select products with a high payout, thinking that you need less sales to make a good income. But, many times you can get a larger volume of sales for lower priced products, making it possible to be wildly profitable.

So price shouldn’t be your only consideration: you should also take into account what the products sales page looks like, how popular an item is, how many others are promoting it, etc.

In a hurry? Check out these Adwords books: you can learn all you need to know in no time!

Your Landing Page is Important in Making Money with AdWords

The first thing you want to do is decide if the sales page is any good. Does the copy make you want o buy, does it trigger any emotions in you? Is it nicely formatted?

Next you want to check for any leaks which are any links that when clicked you won’t get paid. So things like AdSense, links to other sites, affiliate links for other products, etc.

AdWords Quality Score

Google uses a system called a quality score and if you want to make money with Adwords then you need to pay close attention to this. As a high quality score means a lower cost per click and that your ad will show up in a higher position. Of course if you’re sending traffic directly to the merchant then you have very little control over the quality score. To ensure a high quality score you want to make sure your keywords are as targeted as possible and if the page your sending traffic to isn’t that good then create your own landing page.

Make Money With Adwords Instead of Overspending!

make money with adwords

One of the dangers you’ll face when trying to make money with Google AdWords is overspending. As Google is the biggest search engine and thus gets the most traffic, you can go to bed, wake up the next morning and find thousands of clicks on your ad. Which isn’t a bad thing if your ad is targeted and you’re making sales, but when your campaign is new and you’re still testing it you can easily end up spending a few hundred dollars while only making ten or twenty. So you want to set yourself a budget to avoid this.

Start with whatever you’re comfortable losing, and as you find your profitable keywords, you can increase your budget, while cutting your unprofitable keywords.

Tracking Will Help You Save Money

One of the biggest mistakes people make when starting to use AdWords to make money is just throwing a campaign out there, and hoping to make money. Sometimes, they do make some money, but never know which keyword or key phrase made them that sale. And so, they continue to pay for keywords that are losers, instead of concentrating on the profitable ones.

Still need help?  These Adwords books are full of actionable tips!

Conclusion:

There are any number of people who make money with Adwords but there are also many people who lose money with Adwords. If you want to be a member of the first group then you need to carefully select which products you promote. Making sure not just to go for products with high commissions and checking the sales page has no leaks, Along with keeping your quality score as high as possible. Even if that means going to the effort of creating your own landing page. Lastly especially when testing new ads you’ll want to keep an eye on the budget.

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