Affiliate Marketing

Tips for Disclosing Affiliate Links

The FTC recently added bloggers to its guidelines about endorsements and testimonials in advertising. For bloggers this means any product review or endorsement that contains affiliate links must be treated with full disclosure.

Full disclosure is nothing more than transparency about the fact that a click on a link could potentially earn the blogger some money. It’s a simple process to provide the needed transparency, either in plain text or with a bit of information placed in the HTML for the link.

Plain text

A sentence or two at the beginning or the end of an article containing affiliate links will be satisfactory. This would do: The links to the product reviewed in this article are affiliate links. If you buy this product after clicking one of my links, I’ll make a small amount of money.

It wouldn’t hurt to add another sentence saying that the possibility of earning something from the affiliate link has not influenced the objectivity of the review and that your opinions are honestly offered.

It’s also a good idea to have a full out disclosure policy somewhere on your blog that explains how you get products, if you keep the product or return it after reviewing it, if you get paid for the review in some way other than by the affiliate link and anything else that might be relevant. You can add a link to this longer disclosure statement to each individual review you write.

In the link code

Use an HTML title attribute in the link to create a tooltip that the user will see when using the link. For example, say you were linking to a book at Amazon.com. You could add the title attribute to the link, like this:

<a href="somewhere.html" title="affiliate link to Amazon">Book Title</a>

If the link is an image of the product, say an image of a book cover, mention the affiliate link in both the image’s alt text and with a title attribute. Here’s how:

<img src="image.jpg" alt="affiliate link to Amazon" title="affiliate link to Amazon">

With the plain text disclosure statements and the link tooltip, you cover everything in a blanket of transparency that satisfies all the FTC requirements.

About the author: Virginia DeBolt blogs at Web Teacher about web design education, web standards, accessibility, and general technology topics.

How to Pick an Affiliate Product to Promote

How do you determine the best affiliate products to promote? First, you want to pick a niche, which will help you decide which products to promote.

Consider going with a topic that has a variety of affiliate products being offered. That way, if one of them doesn’t sell well, you can choose another one and try that.

Once you’ve found the right niche, you then need to determine which product you should promote. A great method for doing this would be to do a search in Google and seeing which products are being promoted via pay per click.

Look for the ones being sold by affiliates. This is very important. If it’s the product creator themselves that is promoting it, they might be making money on the back end and losing money on the front end. As an affiliate, most of the time you only get the front-end money, so the back end is meaningless.

Look for the products that come up again and again. For instance, if there is one program that is being promoted for all of the main keywords in your niche, this is a better option than something that’s there for only one.

How should you test it?

Once you’ve chosen three to five products based on the above method, you will need to see how well they convert. This will give you a good idea of their money making potential.

One option is to throw up a quick pay-per-click campaign. Set a limited budget and test those three to five products on the same keywords, getting the same number of clicks to each. Then see which performs the best. This will be the one you promote.

The reality is that there’s only so much you can tell from reading the sales page. A certain product might appear to have the most convincing sales copy, but the only way you can know for sure is by testing it yourself.

Pick something you believe in.

This is obvious but worth mentioning anyway. Remember: you are probably going to be writing a review for this product and putting a lot of time into promoting it. Do you really want to put in a lot of effort selling a product you can’t get behind?

The bottom line is that testing is extremely important. This is because the best converting affiliate products are often ones you would have never guessed on your own.

If you want to learn more about how to pick the right affiliate products to promote, check out the Super Affiliate Handbook.

How to Create a Link to a Specific Page With Share-a-Sale

I am sure you know that when adding links/images to your affiliate sites, deep linking is by far the most profitable to link. Just think about it: let’s say I am writing a post about marketing with door hangers, and I want to offer some resources to my readers. So, I go to SAS and find a program that is doing great!

printing company

They do offer door hangers, but they don’t offer an easy way to link to them. That’s not going to stop me from linking to that specific page. At the top of your SAS Dashboard you’ll see “Create a Custom Link to a Page” (see image below):

Create a Custom Link to a Page

Click on that, and it will take you to a page where you need to enter some information (see below):

SAS Custom Link form

I picked the company I am creating the link for from the drop down menu, I added specific tracking for this link (I added the initials of this blog and the date), and then entered my destination URL. Make sure you remove http:// from the form, as it’s automatically added for you, and your link will be broken if you leave it there.

Once you filled out all the fields on the form, click on Create Custom Link , and you’ll be taken to another page where you can copy your link from. Here is what it looks like:

SAS html Link

All you have to do now it copy and paste your link into your post.

Check out this link to door hangers to see where it will take you.

Do you have any questions? Please ask below.

Amazing $5 Deals

I am a lifetime member of Mom Masterminds and can’t even begin to tell you about the benefits of having such a great support group. One of these benefits is getting to participate in events like the 10 Days May Madness which started just today.

Why am I telling you this today? Because YOU can benefit form this event. there are a lot of services and products offered at only $5 for the next 10 days, where you’d otherwise pay a lot more. Take a look at what’s being offered:

Affiliate Marketing Sweetie System – Regular Price: $37.95

How Video Helps Women in Online Business – Regular Price: $7.99

Real Life Guidance Guides – Regular Price: $11.99 – 19.99

Become A Blog Consultant – Regular Price: $27.00/mo

Mom’s Talk Network Advertising – Regular Price: $10.00/mo

The Small Business Study Social Networking Guide – Regular Price: $20.00

Scrapbook Business Success – Regular Price: $9.00 – 19.95

Lifetime Directory Listing in Christian Moms in Business – Regular Price: $17.00

Hot Seminar Series – Regular Price: $19.00

Blog Internship – Regular Price: $10.00/week

25 Christian PLR Articles – Regular Price: $15.00

Internet Marketing Business Clean Up Self-Study Course – Regular Price: $47.00

PMS & Cravings – Regular Price: $14.99

Online Marketing for Offline Business – Regular Price: $49.97

Lawn Greetings 101 – Regular Price: $19.95

Keyword Research – Regular Price: $30.00

How to Use Squidoo – Regular Price: $14.97

7 Types of Publicity & How You Can Repurpose Them for Affiliate Success – Regular Price: $17.00

Promote Your Business with a Video – Regular Price: $49.97

Blog Posts, Customization, Custom Graphics – Regular Price: $12.00 – 50.00

Organized Assistant (The Spreadsheet with Brains!) – Regular Price: $25.00

Advertising for your Direct Sales Business – Regular Price: $29.97/year

Marketing 101 for Small Business Owners – Regular Price: $19.95/mo

TechBasedTraining – Regular Price: $19.98 per course

Weekly Meal Plan – Regular Price: $10.00/mo for 12 months

Kids’ Business Ideas- Regular Price: $9.97

How to Build Backlinks Quick and Easy – Regular Price: $10.00

Learn to Re-write PLR in less than 10 minutes – Regular Price: $10.00

SEO for eBay sellers – Part One – Regular Price: $12.99

Aweber Basics: Getting Acquainted With Your Autoresponder – Regular Price: $19.97

iThrive Membership – Regular Price: $20.00/mo

Virtual Event Case Study – Regular Price: $17.00

SMART Guide to Life Balance – Regular Price: $10.00

Advertise Your Product or Service Based Business – Regular Price: $15.00/yr

Blogs de Mamis – Regular Price: $17.00 (Important notice: This product is in Spanish)

Reports from Premium Web Mastery – Empower yourself to Master Your Online Presence – Regular Price: $7.00

Twitter and Facebook icons – Regular Price: $15.00

40 minute telephone coaching session w/ Coach Nikki B. – Regular Price: $59.00

What are you doing down here: go get yourself some awesome deals!

How A Keyword Generator Tool Can Help Build A Good Website

Market Samuray Software

When you start an Internet business there is a lot to consider. The first and most obvious is learning how to build a website. Today that is easier than ever because there are so many inexpensive tools at your disposal. The real trick is getting those tools to work for you literally. One of these tools is your keyword generator.

Keywords are really more than just simple words. You aren’t going to get much traffic from a single word search as a matter of fact its pretty safe to say that you wont get any traffic from a single word search because they are too broad. Search engines like phrases that are keyword rich.

Keywords are actually key phrases. Keyword phrases are those phrases that directly relate to your business. If you are an internet marketer, then your keyword phrases will include any phrase that would be used and searched for in the world of internet marketing. Think about how you would search for something. What are the various phrases that you use to narrow your search to find what you are looking for?

How does one choose the right keywords? This is where a keyword generator tool comes in. When you are thinking about your content, this tool takes the guesswork out of the equation for you. You give it your information and it comes back with the keywords and phrases that are most associated with your business.

Because a keyword generator works with known information based on recent web searches, you can be assured that the information it gives you is accurate. Some keyword tools will even show you seasonal statistics, allowing you to change your content during those times when people are most likely to be searching using particular phrases. Many of these tools are free, but if you want to pay a small fee, you can get even more from keyword generator software.

Once you have a list of keywords and phrases, its time to turn them into good web content. Good web content is a big part of drawing the right traffic to your site. While it may seem obvious, the number one mistake that people when optimizing their site is lack of targeted keywords and phrases!

Keywords should be used all throughout your website, not only on the homepage. Remember that people can enter your site from any page, so be sure that you have your keywords on every page.

We have said once before, but we are going to say again for emphasis: write good content. If you don’t feel comfortable writing the content for yourself, hire a professional to do it for you. It will be well-worth the money you spend.

Don’t use Black Hat techniques to try and get better rankings. Black Hat techniques include keyword stuffing, inserting invisible text, and creating fake doorway pages. While using these techniques may get you higher rankings in the beginning, over time you may be penalized for it.

About the Authors
—————–
Lena Morrish and Dima Nikolayenko are the publishers of the popular website http://www.InternetBusinessBTS.com and the owners of Bridge to Success, an internet marketing company committed to helping you succeed. If you are interested in how to start a small Internet business from home they can teach you how to make websites that are profitable, how to use your keyword generator tools, your marketing tools and much more. Already in business? They have all the latest tips to keep you informed!

1 2 3 4 5 6