Your website traffic generation strategy quite likely contains content. However, if you spend time on your title page or home page, you can pull quality traffic there too. Here’s how to write a keyword rich title page for your website.
- Make a list of your primary and secondary keywords. These are the keywords people use to find your information. If you don’t know your primary and secondary keywords, spend some time using tools like Google’s AdWords tool, WordTracker, Market Samurai and other keyword research tools to find out what keywords and keyword phrases are used. Also consider installing something like Google Analytics so you know what keywords people are using to find your website.
- Categorize your pages including your home page or title page. Outline which pages you’ll use your keywords and keyword phrases on and how you’ll incorporate them into your copy. For your title page, you’ll focus on using your primary keywords and keyword phrases, just one or two, and you’ll choose a few secondary keywords to weave into the copy.
- Write your title page copy. Don’t worry about your primary and secondary keywords: simply write the copy or content. However, try to write your copy so that headings and subheadings are a natural part of the structure. These heading components of your copy play an important role with your keywords.
- Once your copy is written, return to it and look at it objectively. Where can you fit your keywords naturally? Focus on using your primary keywords in your headline, in your first paragraph and also where they fit naturally throughout your copy. Your secondary keywords will also go into the body of your copy.
- Go back and use your keywords and keyword phrases in your headings and subheadings. Search engine spiders look in these key places for keywords and keyword phrases.
- Test keyword density. Once you’ve gone back through your title page and placed your primary and secondary keywords in, test it. Use a tool like GoRank’s Keyword Density Analyzer and type in your domain and keyword phrase. It will give you a percentage for specific areas of your page including your copy. Experts recommend a keyword density of more than 5%. However, don’t get too carried away. You want humans to benefit from reading your page too.
- Make sure everything is coded accurately. You want to make sure your html code is accurately reflecting your keywords. Double check your title tags, your header tags, your meta tags for the page and your keyword tags. Also, if you have any images, give them a description and an image tag so the search engines don’t completely overlook them.
Writing a keyword rich title page is easy when you follow these steps. While preparing your page for the search engines, remember it is a human that buys your products or services. Make sure to write your copy for them too.