A few days ago, I talked about how to effectively research a niche market and then suggested a few places you could go to start getting the ideas flowing.
Today let’s see how you can do keyword analysis for the new niche you found during your market research.
What is keyword analysis? – It’s basically a “big picture” of your market through thorough keyword research.
To do this, you need a good research tool: Google keyword tool and WordTracker are free, or you can use one of the paid ones. I like and use Market Samurai (BTW, Market Samurai has a free version of their software, which you can get right now at this link). A good tool can potentially save you a lot of time and money. So it’s worth paying for this service rather than simply using the free tools. Free tools can be a good starting point but can’t really replace proper keyword analysis.
Fire up your keyword tool and type in your niche topic. Your keyword tool should then give you other keyword ideas and include profitability ratings for each keyword phrase.
Most tools let you keep digging even further to find even more profitable keywords. Dig as much as you need to until you come up with a good substantial list of keywords.
Armed with your keyword list, you should now have a good idea for whether or not your market is a viable one.
You can then use these keywords to structure your website, your products, your content, your advertisement, and to help you connect with your target market. Keywords mean so much to your business which is why it’s important to take the time to do this step as properly as possible.