So you have just successfully launched your website and you are feeling extremely good about yourself for such an achievement. Of course, you have just jumped one hurdle (building your website) and are now moving towards the next one which is actually getting internet users to view your website daily. How many visitors would you like to get to your site daily? 100? 500? 100? More? Let’s see how you can increase traffic to your website.
There are several effective ways to increase traffic flow to your website: PPC, article marketing, video, social media, etc.
Increase Traffic With PPC
Many website owners don’t use PPC at all for fear of costing too much. But if you really think about it, PPC could actually save you lots of time and money. How, you may ask? With PPC you can test niches easily without wasting time on the other traffic building methods, only to find out that your pages don’t convert, or the keywords/key phrases you chose are not buying phrases.
Set up a PPC campaign that is very specific to your key phrase, and send a few hundred visitors to that page: then assess if the phrase you chose is profitable. If so, go on to some of the next traffic generation methods.
How Article Marketing Can Boost Your Traffic
Everyone knows about article marketing, yet so many ignore its benefits. Try this: write one article a day for the next 3 months and submit it to the top 5 article directories. Then take a look at how your traffic improved. I am sure you’ll see it’s an activity worth taking the time for. Of course, make sure your articles have a great call to action, or you’ll waste your time. Forget about writing your entire life story in the bio: be short and to the point and offer something related to your article that the reader can’t ignore.
If you want to get even more out of your article writing, why not re-purpose your articles? You could create short videos, pod-casts, and even mini eBooks to give away.
Another excellent method of driving traffic to your site is creating video. If you have an ecommerce site, you can create product review videos. If you sell software, you can create a video about how to use it, and if you have an info product, you can create a video with all the benefits you’ll get from reading the eBook.
Of course, there are the fun videos that serve to endear YOU to your audience, and Lynn Terry does this beautifully with her mail opening videos. If you can come up with your own “get to know me” fun video, take that opportunity!
Social Media Traffic
There are lots visitors to be had from the social media: from twitter to Digg, Squidoo and Hubpages, and everything else in between. Of course, you can’t just throw a link on twitter and hope to get a lot of visitors: you need to build relationships, participate in discussions, be helpful, etc.
What is YOUR best traffic generation method?