Before looking to outsource any of your business work, think about what jobs you can outsource.  There are several considerations that are included in that decision.  The last thing you want is to compromise the trust of your customers by making a wrong decision.

Confidentiality

Whenever you are dealing with a business, there are confidentiality issues.  Your clients trust you with their personal and financial information.  Anyone working for you must have that same level of commitment to the clients that you have.  Outsourcing work that will include this and other sensitive information about your business needs to be placed in the right hands.

Draw up a confidentiality contract.  Anyone who wants to work for you must sign this contract stating that they will not reveal any information that they are given to a third party.  Also, any work that they do for you is proprietary, meaning it belongs to you and not them.  No one wants any breach of confidence but if there is one, you have a legal right to sue for damages with a signed contract.

Time Constraints

Working with someone who is in the same time zone has its perks.  You can communicate in the same time and that person can answer you back directly when you call, IM or email them.  It is like being in the same room.

On the other hand, a person working in another time zone presents a delay in getting some projects finished. You wouldn’t outsource a job with time constraints on deliverables if your contractor was half a world away. Communication would be challenging to say the least if you needed answers right away. Everything depends on your type of business and how you feel comfortable working.

Outsourced Jobs

Now, we are down to the nitty-gritty.  What jobs will you outsource to others?  Here is a short list of possible outsourcing opportunities:

•           Website content

•           Email marketing

•           Customer service

•           Billing

•           Taxes

•           Website design

•           Other marketing responsibilities

You’ll notice that some of these jobs don’t involve any sensitive information.  The ones that do require it need someone with the utmost of discretion.

Having a website is important for an online business.  Your website is where people will find you, get answers to their questions and buy your goods and services.  Static pages, old content and faulty buttons are not going to win you any new customers.  A website designer can handle the job of fixing website problems and making it search engine friendly.  On your own, it takes a while to learn the ins and outs of setting up a website and keeping it up.  Outsourcing to someone with these skills is a good idea especially if you know nothing about websites.

This concept is not just for the big companies.  Small business enterprises can use outsourcing to their benefit as well.  Whether you are running a small business out of your home or online, it takes work to keep everything running smoothly.  There don’t seem to be enough hours in the day to get all of the work done.

Consider outsourcing as a means of boosting your bottom line and lightening your load a bit.  With an online enterprise, usually you are the “everything person.” You function as the bookkeeper, web designer, content writer, Internet marketer, customer service representative and the executive assistant.  It could take the better part of a day to respond to all of your business emails or to handle bills at the end of the month.

If you need help, there are affordable choices for small businesses.  For you, outsourcing in the virtual world is a great option.  People with certain expertise can help your business to grow.  The trouble is finding these people and more specifically, the right people to handle your business needs.

Outsourcing works best when you know what jobs you can outsource and which ones are best left in-house.  Also, learning the benefits of outsourcing makes you more confident and knowledgeable when looking for an individual or company to contract with.

Once you decide to outsource, you’ll need to know how to find who you are looking for.  Creating an application and interview process gives you tools to determine who will be the best fit for the jobs you want to outsource.  Virtual assistants are putting a new face on the process of outsourcing and proving themselves to be a great asset.

How would you like to get a press release distributed for only $5? How about a video created for the same amount? An article written? Keyword research done?

This list includes the best providers for those tasks and more!

REASONS FOR OUTSOURCING

Free Time

When you first start an online business, free time is non-existent.  Either you are setting up a website or marketing your business or answering emails.  Each job is important but it leaves no time for anything but work and sleep.

Many parents begin home businesses to spend more time with their families.  You may have that opportunity eventually, but in the beginning you’ll work almost as much as you did with your regular job.  Outsourcing allows you to get a few of those piles off of your desk and into the hands of someone else.  Life becomes a little better because you can now see the light at the end of the tunnel.

Increase Productivity

With small businesses, if you don’t do it, it won’t get done.  This includes the big M – marketing.  In order to sell your goods and services, people need to know that you exist.  Putting the word out there about you requires a marketing strategy that includes advertising.  Just researching the market and establishing an online presence takes a big chunk of time each day.

When you outsource some of the tasks within your business, it leaves more opportunities for you to handle more pressing work of the business that requires your attention.  Developing a marketing plan involves trial and error but that won’t bother you as long as you know that all your other bases are covered through outsourced companies or individuals.

Better Customer Service

Anyone who has ever owned a business or patronized one knows how important customer service is.  A business, especially a small one or an online enterprise can be made or broken on the strength of their customer service program.  Each customer wants to feel special, as if they are the only one that you have.

A good customer service program takes care of their new and returning customers.  Questions and emails are answered promptly.  Issues with merchandise are rectified rapidly.  Outsourcing customer service to a third party frees you from answering business related emails or telephone calls.  The customer’s need is met and you only answer emails or calls from anyone who needs your expertise to handle their situation.

Increased Profits

You go into business to make money.  It is true that you want to be the boss, but without money coming into the business your stint as head honcho will be short lived.  Maybe you want to expand your business but don’t see how without some additional help.  Outsourcing some of the daily duties allows you to focus on streamlining business functions and finding new markets to explore.

Lower Overhead Costs

If you have more money coming in than going out, you are doing something right.  One way to lower your costs is to hire virtual contractors instead of employees.  Employers are responsible for their employees’ health care benefits package and unemployment insurance.

Outsourced jobs are done by contractors.  Virtual assistants and other companies that you hire to take some of the burden off of you are also business owners.  As such, they pay for their own health insurance and any other expenses they might incur.  You don’t pay for equipment or lunches or breaks.  The actual time spent on your projects is all that you are being billed for.

Many online businesses use contractors instead of regular employees.  In the beginning, you usually can’t afford to have any full-time people working for you.  Outsourcing allows you to keep that status quo and increase your profits at the same time.

Employing Knowledge and Experience

As we stated before, outsourced work is done by contractors who are also working to build their own businesses.  They have built a reputation of reliability and on-time product delivery.  It is as important to them as it is to you to do a good job.

Most virtual assistants and other contractors bring a wealth of knowledge and expertise to the table.  You might need a person who can answer your emails and perform customer service duties.  That same virtual assistant may have extensive experience in website building.  They can be of assistance to you further in other ways.

Choosing contractors, who have many talents instead of just the one you need at the time, will save you headache if and when you need more jobs outsourced.  A knowledgeable person can troubleshoot problems and answer your questions without the need to consult yet another person.

Around the Clock Service

When you run an online business, you deal with people in many different time zones and countries around the world.  While you are sleeping, your clients are just starting their day by bombarding your email and voicemail with messages.  That means a lot of busy work to do when you get going in the morning.

One thing to consider when outsourcing your work is the location of the contractor.  If they are living in another time zone, this benefits you because while you sleep, they are still working and taking care of clients.  It is like a 24 hour convenience store.  There is always someone on duty.  Handling responsibilities like that requires someone you trust implicitly.

Huge list of excellent providers you can outsource to!

In a recent poll, I asked our business friends and peers if they preferred keyboard or the mouse. Almost everyone said they can’t live without the mouse. I have to admit is quite difficult to work today’s programs and even the Internet without a mouse. Far too many sites and applications have interfaces built specifically for interacting with the mouse. When I had my first taste of computers it was the other way around.

Sure, I love the mouse it does make things a lot easier than typing long strings of commands or having to remember shortcuts. Yet, the mouse can also slow you down. You hardly notice it though because moving our hand between the mouse and keyboard is so ingrained into us, it has become a habit. I surely didn’t notice it until I found myself pausing a minute to orientate myself whenever I was switching between the mouse and keyboard.

An example (for right handers) – when you have to type ‘o’, ‘p’, ‘;’, ‘

Another scenario. My husband is a classic mouse person. Whenever he has to select a word or block of text to copy, he highlights it using the mouse, right clicks and clicks copy. Then right clicks to paste again. Trouble is, he’d take forever to make the selection as accurate as possible and it takes him a second or two to find the copy button in the menu. I’m always so frustrated because it would be so much faster to hold down the shift key and right/left/up/down buttons to select, then Ctrl+C and Ctrl+V (on Windows).

This is not a Windows vs. Mac thing both operating systems have many keyboard shortcuts built in natively and all apps have some shortcuts.

You just have to look them up. Once I realized what a pain it is to keep switching, I began to look up ways to quickly switch, save, close, open, navigate, enter data into anything I am working with using keyboard shortcuts and am quite amazed how much more productive I am.

There is a down side to shortcuts – you have to memorize them. Because of this, it will seem like you are taking a whole lot longer especially when you’re just starting to learn the shortcuts. I certainly don’t memorize every single shortcut for every program. I do however, make it a point to learn the ones that are standard for the operating system and also the programs that are used daily. In fact, I recently learned more shortcuts for Evernote and it’s allowed me to write several blog posts faster than I used to and that’s a good thing. Never did I peg myself as a keyboard user, yet after giving it a fair trial, I’m hooked and the benefits show.

Pick a program you use multiple times throughout the day, it could be the browser. Learn a few shortcuts and try it yourself.

~Lynette (Lynette)

Lynette Chandler enjoys applying technology to marketing and showing other business owners how. Get more tips from Lynette on her blog http://TechBasedMarketing.com/blog

My ‘business’ as a whole is always going through some kind of change it seems.  I add something new, drop something old, tweak something here, boot something there.  One of the things I love about an internet based business is that it’s so easy to make adjustments to.

I am making a big change this week though.  I’m rebranding my podcast.  Work at Home Moms Talk Radio has been ‘on the air’ since November 2003, I’ve published over 325 episodes.  It’s the oldest and most prolific WAHM podcast ever and I’m so proud of it.

What prompted my decision to rebrand it?  That is a great question.

When I started the show, my son was eleven.  I worked full time but couldn’t pay my bills.  Desperate to make some extra money, I started exploring ways to make money online.  Being a single mother, I did not want to have to take another job outside of the home – so I threw myself into the WAHM community and learned all I could.

For many years, business and motherhood were pressed together in my life – as it is for others who work at home.  I loved starting and hosting WAHM Talk Radio, it let me connect with other work at home moms on a regular basis.

My son is 20 now and hasn’t lived at home for a year and a half.  I’ve been foot loose and fancy free for all that time, never having to think about fixing him some dinner or reminding him to get his school work done.  It took awhile, but I sat down to do my show one day, and realized that every topic on my mind, had nothing to do with being a work at home mom.

This was an existential crisis for me, if I no longer fit in with WAHMs, where did I fit?  I sat down and asked myself who I was and how this changed things for my business.
After much consideration, I decided that a rebrand was the best idea and I that I felt a strong kinship with the term ‘solopreneur’. That is what led me to a new domain name and brand, Solo Smarts.

What can you tell others thinking about changing directions like you did?

My decision to rebrand has led to a lot of discussion about building a business around a ‘role’ that we currently have or a ‘group’ that we are a part of.  Roles change and we’re not part of the same group forever.  What fits us as a description today, may not tomorrow.  We should all be careful about branding our business in a way we may grow out too soon.

This process of rebranding has been wonderful.  I’ve taken advice from great people and feel confident about my choices.  I’ve got some terrific guests lined up and new topics to cover, I can’t wait to share them.

Operating from a position of strength and authenticity is the foundation that I need to enjoy and build my business. We change in this life and shouldn’t be afraid to make changes in our life and business when they’re needed.

Check out Solo Smarts and see how it can help your business grow!

When Adriana asked me to write on the topic of time management, I got excited!  I know a lot of people see what I do online and I’ve been told by many people over the years, “I don’t know how you do it!”  And this is my chance to reveal what contributes!

I run an active membership with partners.. 100s of members strong.

I have services I provide…

I coach small groups of individuals one on one in marketing and business each year..

I run a sizable network of niche affiliate websites and a big part of my focus online is niche marketing..

And those are just the things I let folks know about.

But, seriously, when I think about it, I do a lot!  Many might struggle to manage just one portion of a business like mine.  There’s a lot of complexity and a huge number of things to keep track of daily, weekly, monthly and yearly.

I have to not only have the vision for my business, managing and steering the broader picture, but get small to large projects or tasks done and out the door every single day.

Well, this is a great opportunity to share some of the things that have made a really big difference in my business and what’s helped me manage my time better. These are things that directly impact my bottom line.

Because that’s what it’s all about.  If you can manage your time better, you can do more things that impact results.  The things I’m going to talk about below all translate to getting more things done, being more productive and making more profits.

Time Management is not about any one thing; and it’s not magic or a big mystery as to what goes into it.  It is a number of things working in concert that ALL of us have access to, but few really, truly apply fully.

THIS DOES TAKE A COMMITMENT AND RECOGNIZING IT’S IMPORTANCE…

To some, time management may seem like a dry topic… and for many people I’m sure it sounds like something that doesn’t need a lot of attention and may say something like, “Come on, what do I really need to do? You just set goals for stuff, schedule stuff and do that stuff right?”

But like most things, managing time is a marriage of skill, experience, know-how and using a combination of tools to help you on a daily, weekly, monthly and yearly basis.

It’s something that you need to work on and it’s something you can become better at with application and practice.  Everyone reading this can!  Yes.. even you!

AND.. it’s something you need to make a part of your life and business long-term.  This isn’t a one time thing; this is a way of approaching every day.

I’m going to go through 10 things that help me manage my daily operations and tasks online.  From broad, sweeping, on-going things like managing people and websites to simple, one-time tasks like writing this article.

Within these hopefully you’ll pick up at least a few things that you can improve or start applying to your business to help you become more productive and, in the end, be more successful.

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#1 – Toodledo…  using a GTD system.  Utilize Everything.
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Toodledo is my my virtual secretary.

Right now I am writing this article because I have this as a top priority task. Literally there are 100s of tasks right now that I have to do today, tomorrow or sometime in the future.  But the beauty is I don’t need to think about them all right now.

I’m not even thinking about the next task right now; I’m going to get this article done first!

Understand, I use A LOT of the functionality Toodledo provides:

1) Status (Active, Next Action, Planning and more options…)
2) Start Date, Due Date
3) Priority Levels
4) Folders, Tags
5) Goals (short and long term)
6) Context (where the work needs to be done)
7) Repeat Function
Length of task…

I use those functions along with the built in management and filtering systems.  I haven’t seen or used anything quite like Toodledo.  It does EVERYTHING for me in terms of tasks and goals.  (it even synchs with my smart phone)

I never have to worry about forgetting something or losing sight of what’s important. I capture it all.  If I have a new task I think of or that comes up, I don’t hesitate.  I set it up in Toodledo.

It’s also based on David Allen’s popular book and method “Getting Things Done” (GTD).  Get it and read it if you haven’t already!

So having a system like this is essential for me doing so many different things and having so many different layers to my business.  My business has a lot of complexity and this is the number one thing that keeps me going and helps manage my time better.

Find a good solution like this and USE IT!

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#2 – Alarms and Reminders – Getting Stuff Off Your Mind…
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A close relative to Toodledo are my alarms and reminders. I own an iPhone and I use the built in alarm functionality to remind me of things I have to do throughout the day.  (it’s always with me so I never miss a beat)

Most important thing it does for me is it helps me manage my off-line stuff.

One of the most important ways you can get more done and be more productive is to be able to shut out the world and forget about everything else. Especially off-line… I know many of you reading this have a hectic life. But you have to find ways to forget about it. You have to find ways to live in the moment; focusing only on your business.

The way I do that is I don’t worry about what’s going on in my days off-line until I hear the alarm go off.

So let’s say I have to feed my dog. I have an alarm for that.

Let’s say I have to wake up my wife from a nap at a certain time (as I was instructed ). I set an alarm for that.

Let’s say that I have an appointment to go to; maybe a haircut. I set an alarm for that.

So anything going on in my daily life off-line, is captured within my reminders system.

This provides me with less worry and stress. I can completely focus on my online tasks and business without worrying about what’s going on or what’s happening next off-line…

…Or online. Sometimes I have to set reminders for various things in my business as well.

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#3 – Routines and Systems...
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Many of these things I’ve been doing for as long as I can remember; years… so consistency is important!

Going hand-in-hand with having systems of reminders and to-do lists is to establish daily routines and systems of doing things.

Just as an example, every single day I get up, I go through the same routine from getting out of bed and sitting down at my computer. I take care of some ‘personal business’, then I feed my pets, let my dog out, make coffee… and then sit down at my computer.

I do these things in the same order every single day.  I don’t think about sitting down and watching TV or goofing off.  It isn’t an option.  In fact, I’ve come to enjoy just diving in.  (enjoying what you do helps.. )

And I always do them with only the periodic exception; like if I had to go on a trip or I had another commitment.  It doesn’t happen too often.

I take a shower about the same time every day, I eat about the same time of the day,… I take breaks about the same times of the day. For example, every day at 5:30 p.m. I drop everything I’m doing and watch World News on TV. It’s my time to sit back, relax and catch up on current events. (you need those breaks too!)

I check in on my private forum every few hours.

I answer questions there once or twice a day in blocked off time.  I’m not there checking in every 5 minutes. I have to get other stuff done!  I just check with a periodic rhythm throughout the day.

That’s the same with Twitter, Facebook and my social activities online.

Now all these things are flexible. Don’t get me wrong and think that an alarm goes off and I go take a shower.  I don’t even wake up to an alarm.. it’s usually within an hour; depends when my dog paws at me that he’s hungry.

So most things aren’t bound to the minute.  Just the order of things and how I approach my daily activities have a rhythm.

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#4 – Being Organized
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I think this goes hand-in-hand with time management. If you aren’t organized, you are going to spend more time trying to find stuff and being lost. The less time you’re lost, the more time you have to be productive and make money.

Here are a few things I focus on to stay organized:

I have a good computer and offline folder system.  I know where stuff is.  If I need a website backup, I know exactly where to find it on my hard-drive.

If I need a bank statement, I know where it is in my file cabinet.

I have central locations for data/logins etc..  I know where all my logins are for every site I own and/or visit.

I have a well organized e-mail inbox…  I use tons of filters!!!!  Utilize them… anything that is not a priority I have filtered and moved automatically to a labeled folder.  I use Gmail and they make it very easy for you to accomplish this.  I use stars too…  super important stuff (from specific individuals, services etc..) are starred in my inbox and filtered out so I know to handle those right away.

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#5 – Tools, Automation and Outsourcing
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Depending on the department in my business, I use a variety of tools to help me save time and run a smoother ship.  A few examples:

- Basecamp – to manage my outsourcers or mutual projects
- Skype – for quicker communication and voice chat
- Dragon Naturally Speaking – to write faster
- Anything that can help you save time…

I use those things and more.  They ALL help me better handle my time and communications.

Also, there’s software that can automate certain tasks for you.

Other things you can outsource.  I have a team that helps me run my business, build sites, market and drive traffic.

Don’t do it all yourself; this is VERY important long-term.  You may have to at first due to your budget, but don’t be afraid to reinvest back into your business infrastructure, automation and people.

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#6 – I Don’t Worry about Tomorrow.. I Worry about Today.  Forget the Calendar.
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If you have everything captured into your to-do lists and systems, you don’t always have to be looking at your calendar. You’ll just be reminded of those things as they appear..

Even Toodledo as a function where you can just look at the immediate tasks. Or those from the next few days. You don’t need to worry about what’s going on two weeks or two months from now! Those things will appear in due time. Literally…

Worry about today and the rest will take care of itself. Less worry; less stress.

Of course, that’s all dependent on capturing all into your ‘good’ systems to begin with!

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#7 – Do It Now.  You Don’t Need to Schedule EVERYthing!
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Some tasks are of such a high-priority that they need to be done right now.  Just do it.

Other tasks are just so simple that they can be done right now. By the time you put into your system to do it later, it could’ve been done.  Just do it.

Sometimes if you have extra time, just do it.

There may be tasks like this that don’t need to clog your system and you don’t need to do later.

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#8 – Deferral and Ignoring Other Tasks to Get Stuff Done…
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The truth is that to be a good time manager you have to know how to prioritize, defer and ignore a lot of things. You can’t be thinking about or doing too many things at once. To be the most effective, you need to focus on the task at hand.

So many tasks whether they show up in your e-mail inbox, Toodledo or similar programs that you use or just land on your desk can be deferred. Deferred to the next hour, later that day, tomorrow or next week… maybe next month.

But not everything needs to be handled right now. People can wait (just be up front with them and communicate – don’t let THEM rule your schedule), tasks can wait and making them wait will allow you to focus on what’s most important.

This will help you get a lot more done that impacts your business the most.

Don’t feel guilty; and learn to say no or no for now.

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#9 – Your Bubble.. Find Free Time and Space to Work Without Distractions!
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None of this matters at all if you don’t have a bubble to operate in.

You have to be able to shut out all the distractions and focus on your business.

It’s different for different people… for example, certain tasks I can accomplish while I’m watching TV or listening to some music. Other people need total quiet.

All of us have different degrees of craziness in our lives.  Or things happen in our lives out of our control (health related or whatever).  In those cases, you know what comes first and you just do the best you can.

Bottom line, nothing I’m discussing here matters if you don’t have time you can set aside and  block out to handle it.  So this should be your priority – start by fixing this or work towards it.

If you just have surroundings to deal with, try talking with your family or those around you.  Make them understand this is your business and it demands time where you aren’t bothered.

Say things like, “This is nothing personal and I’ll handle those things later.. but would you be asking me that OR doing what you are doing right now in this space if I was at an office outside of the home?”

This is no different if you are working out of your home…  treat your business like a business.  People should respect the importance of what you are doing.

Try to have an area in your house as an ‘office’.  And convince those around you that it should be treated as such and those in the office should be left to their work when they have to do it!

If they don’t allow for that, maybe you need to make other arrangements because you are going to struggle.

Maybe you do need to rent some space outside of the home.

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#10 – Knowing Your Goals and Priorities
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You have to know what your goals and priorities are before any of these things will fall together.  On a regular basis revisit your goals and projects; make sure you are on a clear path to specific short-term and long-term goals.

Every single task, no matter how small, should contribute to a larger goal.  And knowing what that is will help you stay focused and motivate you to keep going.

IN CONCLUSION

The busier you are, the more important these things become.  And the more vigilant you should become in keeping to them.

And understand.. you do need ‘time’ to begin with and you have to be reasonable.  You only have so many hours in the day which is different for everyone.

I have all day because I have no kids, fewer commitments outside of my business and I’m full-time.  YOU may have a different scenario.  But even I can only do so much!  I try to be realistic.

My point is, keep in mind, you are only human and you can only do so much.  Don’t load yourself up with tasks and projects today that you KNOW you can’t handle and will just add to your stress.

It’s ok to shoot a little higher.  Push yourself a little.  But don’t go WAY overboard and over-plan your time because you’ll never feel like you are getting anywhere.  Stay within a reasonable range.

Stretch a little bit; but be realistic.

Lastly, stay flexible and light on your feet.  Understand, things will come up that weren’t planned (you can’t plan for everything!) or things will take longer than you thought (like this article )..

..  But don’t let it stress you out!  Think of your time management like a live document and system.  Be prepared to continually adapt and mold your time and schedule of tasks.  Re-adjust, defer and reschedule when necessary.  That’s just part of the landscape.  Don’t fear it or let it frustrate you.. expect it.. it’s that way for all of us; a fact for every time manager.

Hope these tips help.

Good luck!

-Matt Levenhagen

For more tips and wisdom from Matt Levenhagen, visit his central blog “Niche Wisdom“.  You might take note of his section called, Motivation and Success Principles, for more tips and strategies to help you become a greater success in your business!

Failure to secure your web presence can result in a variety of complications such as financial loss, loss of customers, damage to your credibility, and data loss. Worst of all, it can potentially cost you your business. You have many options to build a secure online business. In the past few years, the number of security related services have grown exponentially. Arming your business with hardware and software is less expensive than you think. The challenge is to stay one step ahead of the bad guys.

Hackers, frauds, and other criminals are constantly searching for the weakest link. Keep in mind that you are not only protecting your business, but your customers. It is common for customers to arrive to websites with their computers already compromised. Your job is to ensure that the shopping experience is safe.

Fortune 500 corporations are frequently reporting security breaches. While it is alarming to read about security violations, many security breaches are never reported. The larger your business the more someone has to gain from breaking into your system. Small companies are just as vulnerable to break in, denial of service attacks, social engineering, and more.

As a business owner you should concentrate on preventative measures as opposed to reactive measures. It may take you days or months to realize your system has been compromised. The resulting damage could have devastating effects on you and your customers. Damaging, sharing, selling user information is a real security threat.

Equally important to providing a secure shopping experience is communicating it to your customers. If your customers don’t trust your site, all the security in the world won’t close the sale for you. Explain it loud and clear throughout your website the measures you took to create a secure environment. Explain what industry standards you use to help keep their information secure.

And make sure you keep your site away form hackers. For a short time, you can get WP Lockdown for only $17.

Many people are put off with the term cyber security. They think it involves highly technological processes and elaborate computer knowledge. Not at all. Cyber security is foremost about identifying threats and taking measures as simple as creating an indecipherable password. There is nothing too technical about that. In fact, cyber security measures are all too simple to follow. Check out the following cyber security tips.

1.) Use strong passwords. Avoid using names, birthdays, addresses, and other personal information as password. Do not use a word found in the dictionary as well, since hackers have found a way to decipher dictionary-generated passwords using certain tools. In general, a good password is at least eight-characters long and should be hard to crack. You can combine upper- and lower-case letters, numbers, and symbols. One good practice is to form a password from a phrase. For example, you can create t1$!C4gtMpSd from “This is so I can’t forget my password.” You can use other methods with which you can form unique and cryptic passwords.

2.) Change your password periodically. This is important especially if, at some point, you have to disclose your password. Remember not to write it down, or if you should, discard the paper immediately. You never know the danger negligence can impose on your security.

3.) Be scrupulous with emails. Unsolicited emails are sometimes the onset of cyber attacks. Remember not to open attached files from unknown senders, as they may contain malware that can open backdoors for hackers. Clicking on the links can also direct you to some compromising websites, so be cautious. If a link looks suspicious, look it up on the web and do a quick research. Avoid giving information to unknown senders as well. The rule of thumb is to ignore seemingly malicious mails. Do not reply to and forward them.

4.) Install security programs on your computer and keep them updated. It is very important to have anti-virus and anti-spyware software and to keep your firewall on. Poorly secured systems are open doors for attackers and intruders, but these software programs keep viruses and spyware from penetrating and crippling your system. The firewall, on the other hand, guards your system from unauthorized access to your computer. Some operating systems allow automatic security updates. Check if yours have this option.

5.) Avoid opening files sent through Instant Messenger. These files do not undergo scanning and might carry security threats to your computer.

6.) Ignore the links on pop-up windows. Block pop-up ads and windows to close an entryway for malware and other forms of attack.

7.) Avoid downloading files, programs, applications, or tools from unknown websites. More often than not, these free downloadable stuffs are loaded with threats. Before you download, make sure the website is a credible source.

8.) Make sure to keep your system clean. Remove any tool, application, or program that is not used. Check also unused default programs installed on your operating system. It’s better to have few programs than have many but unused ones, which can only slow down your computer and be an opening for malicious attacks.

A poorly secured computer runs the risk of being hijacked and left as a zombie machine. Secretly, the hacker uses this computer to gain access to personal and confidential accounts and information. Next thing you know, your credit card has been used for unauthorized purchases, your savings account has been ransacked, your competitor has spied on your company, and the list can go on and on.

But some simple and easy-to-follow cyber security tips can eliminate the possibility of falling prey to any of these cyber crimes.

Now, if you want to keep your WordPress sites safe form hackers, make sure you check out the WP Lockdown.

1) Content Writer

A content writer writes articles, blog posts and informational reports for website owners who choose to outsource their content creation.

Generally a content writer will make between $3 and $12 per article, depending on experience. To start, you may only be able to do one or two articles per hour, but in time you’ll be able to do three to four in an hour, for up to $40+ an hour.

2) Graphic Designer

A graphic designer’s job is to come up with designs that look great. They can design for web or for print. Jobs may be for logos, for brochures, for site layouts and any number of other things.

A graphic designer can make anywhere from $10 an hour initially to $80+ an hour after a few years of experience.

3) Website Builder

A website builder’s primary skill set is not design, but the ability to put together great web pages in a short period of time.

The primary skills you need to know are CSS and HTML, plus the basic principles of design.

Unless you’re incorporating high-end design with your website-building skills, you’ll generally be making $200 to $500 per site, which would usually take less than a day to build.

4) Link Builder for Site Owners

Website owners who want to rank well in search engines often outsource their link building.

Link building usually entails submitting sites to directories, creating Squidoo lenses, spinning articles, creating forum and blog posts, among many other techniques.

Depending on how much value you can bring to clients, you can make anywhere between $5 an hour to $40+ an hour through building links for clients.

5) Online Personal Assistant

Business owners often times want to have PAs to answer their phones, respond to emails and handle their personal lives. Instead of paying $3,000 a month or more to hire a full-time in-office PA, business owners often choose to hire an online personal assistant instead.

The beauty of being an online PA is that you can generally manage several different clients at once. Although each client won’t pay you as much as you’d make if you were working full time, combined the income can be quite good.

How much you can make per client really varies depending on where you get your clients from. If you get your clients from eLance or Guru, you can expect to make $300 to $600 per client. If you get your clients through personal relationships and recommendations, you could make a lot more.

These are just five examples of service-based businesses you can start from home. If you find a business you love and build a solid client base, you can be making very, very good money in just a few months’ time.

Website/Blog

In order to market and sell your information product you’re going to need a website. Your website can be a single page site with a sales page and that’s it. It can also be a content rich website packed with information. The choice is yours.

The benefit to a content rich site is that people will come back to your site again and again. You can sell a number of information products. You can benefit from affiliate sales and advertising income.

The foundation of a website or blog is content. This means writing a lot of articles or blog posts. You can also create audio or video content. When you’re creating your business plan decide what type of website you want to create. While you may be turned off by the content creation aspect of a blog or multi page website remember that you don’t have to create it all yourself. You can outsource it and use PLR.

Content

Apart from your blog or website content you can use content to market your business. For example articles can be written and published on article directories. This content will generate links to your website and website visitors. You can also publish content in a newsletter. Additionally, content written and published n your website will help you get listed on the search engines.

Whenever someone is looking for information on your topic your website will show up in the results. You get visitors and potential customers. For many information publishers content both on their website and on article directories is a primary marketing tactic.

Social Networking

Social networking has become a mainstream pastime. Savvy business owners have caught on. As a social networker you can post links to content on your site. Mingle promotions with interactions to establish a genuine presence and following. You can also create a business profile on a social networking site. Facebook Fan pages have become significant marketing tools for many business owners.

Email

Email marketing has been a long time success strategy. As an information publisher you’d likely motivate people to sign up for your email list by giving away free information. For example, you might give away a report on the top ten garage organization mistakes. You now have permission to send your subscriber more valuable information and promotions. You can market your book to them through strategic email marketing messages.

Email is a great way to build a relationship with your customers and prospects. They may turn to you repeatedly for information and become lifelong customers.

Advertising

Of all of the marketing tactics discussed, advertising is the only one that really can cost a lot. However, with a strategic plan and control over your budget advertising can generate a good return on investment. There are different types of advertising: Pay Per Click,  banner ads, Facebook, etc. Before you advertise make sure your ad is targeted. Maintain tight control over your budget. Test and track your ads to make sure they’re effective.

Affiliates/Partnerships and More

As your business grows you may look into affiliate programs. In this case you’d pay people a commission to promote your information products. You may also establish partnerships with other relevant companies. Partnerships work well to cross promote and to build an email list. For example, you might partner with a home organization retailer and promote their products. In exchange they would promote your book.

Resources for  marketing information products:

Happy Outsourcing

Craigslist Outsourcing Secrets

Outsourcing Webinar With Rachel Rofe

Free Quality Traffic

Video Traffic Secrets

Affiliate Income

You can make money on affiliate sales. In fact, many information publishers make just as much money in affiliate commissions as they do in book sales.

Affiliate marketing enables you to earn a commission by promoting products. If you’re writing an ebook on how to organize your garage then you might link to garage or home organization products. Each time a customer clicks on a link and makes a purchase, you earn a commission. In addition to including affiliate links in your information products you can also write content. This content drives traffic to your website. It also boosts your marketing and your SEO. In the body of this content include affiliate text links. It’s another opportunity to earn money.

Advertising Income

Another way to earn money is to sell ad space on your website. If you have a lot of traffic selling ad space can be quite lucrative. Generally, ad space isn’t something you can charge much for in the beginning of your business. However, as your business grows you can start selling ads. In the meantime you might consider filling the ad space on your website with on-subject affiliate banner ads. You can at least earn money when someone clicks on them and makes a purchase.

AdSense income is another possibility. AdSense pays you money each time someone clicks on an ad on your website. You can place the ads anywhere: copy and paste your advertising code and you can start earning.

Up Selling and Other Opportunities

Finally, many people find that their initial product sells so well that they decide to expand. An ebook can be the beginning of an information publishing empire. You might write more books or courses on your topic or you may choose another niche. You may also find that partnership and growth opportunities come to you. You may get offers for teaching or guest speaking. Information publishing can lead the way to a whole new future.