This week I was checking my stats for this blog to see how I was doing ( BTW, it’s been the best month since I started the blog, with 3781 unique visitors and still a few days to go).
Anyway, back to finding keywords quickly: as I was looking to see who sends me visitors, I saw this link: http://www.semrush.com/es/info/myonlinebusinessjourney.com. And since I haven’t seen this before, I thought I’d take a peek. Let me show you what I discovered:
Go ahead: click on the image to see it full size
It’s showing the organic keywords I rank for, and in which position, AdWords competitors and their positions, organic competitors, and so on: lots of great information.
But what I wanted to show you is how you can quickly get a list of keywords for your niche by checking out your competition. Let’s take an example: for example, if I wanted to promote nursing necklaces, I could go to http://www.semrush.com, enter my key phrase and see what happens.
Look what I got in just a few seconds
I now have information about volume search, CPC, competition, related searches, organic results and AdWords results.
What I did next, was click on sites that ranked organically to see if I spot any new key phrases. And I do. I clicked on a few of the sites from the list above, and below you’ll see what I learned.
MommyNecklaces.com
From this site, I learned about a couple of new keywords: mommy necklace & breastfeeding necklace.
SmartMomJewelry.com
More key phrases associated with my niche: teething necklace, teething bling, teething jewelry. While these key phrases are not exactly for my niche, they give me an excellent opportunity to write articles or blog posts for my audience.
I poked around some more and found nursing beads, breastfeeding jewelry, breast feeding necklace (see the different spelling), and even booby beads: all related to my niche.
So far, this took me all of 5 minutes to do. Now, I am going to take my new-found key phrases, and head over to the Google Keyword Tool and plug them in. Ta-da! I now have over 30 keywords I can work with: write blog posts, create a review, write a few articles to submit to directories, guest post, etc.
The niche I choose here is tiny, and even so I came up with lots of key phrase’s to use. Try it in your niche and you’ll be busy using your new information for the next few months.
I’ve done all of the above with the free version, but there is a much more information if you get the paid version.
Link building is an important aspect of a successful search engine optimization (SEO) campaign. The more quality links you have coming into your site, the better. It the sites linking to you are quality sites and contain your keywords, even better. However, on the path to the number one spot on the page rankings, many business owners make a few common link-building mistakes.
Limiting the sites you target for backlinks – Yes, high page ranking websites and pages are lucrative opportunities. However, don’t neglect the smaller businesses either. Focus on getting a wide variety of links from relevant websites.
Not using keywords, anchor text, in your backlinks - Keywords are your bread and butter. Not only do they help motivate actual clicks, they help the search engines index properly. And they boost your search engine ranking, which is of course the ultimate goal. Skip using anchor text like <Click Here> or <Download Now>. Use your keywords!
Too many links on a page – Too many links on the page confuses not only the website visitor but also the search engines. It divides the power of your links and minimizes their effectiveness. Instead, choose your links wisely. Choose the ones that seem to carry the most weight.
Counting on social media to provide links – Social media links are not considered quality links. And most networking sites nofollow external links. However, don’t neglect social media as a tool to generate awareness for your content and your website.
Placing backlinks only to your homepage – One rule of thumb is to identify key strategic pages and work to increase backlinks to those pages. Your landing page likely already receives an abundance of links.
There are of course other mistakes which it shouldn’t be necessary to mention. However, just to make sure we’re all on the same page and striving for success, these mistakes include linking to link farms or link exchanges. They also include avoiding any black hat or spammy behaviors.
Link building is about creating great content, building relationships online with your associates, prospects and customers. It’s about planning and creating a strategy. Avoid these mistakes, create a link-building plan, and regularly assess your success.
Resources that will help you get quality backlinks
There are many different types of website analytic programs on the Internet today. Each one of them offers different features with different price tags. Google Analytics is undoubtedly one of the most popular website statistic programs currently available. For numerous reasons Google Analytics is also my web analytic program of choice.
Here are just a few of the reasons I think you should be using Google Analytics:
It’s free! There is no cost to use Google Analytics and you can monitor as many websites as you want under the same account. Plus it’s super easy to allow someone else one time access to view your stats if necessary.
Set up goals. Within Google Analytics you can set up a goal to follow your product funnel and track where your customers leave the site in the purchasing process or how many customers actually follow through with the sale.Goals are technically just page views, but it allows you to view the data you want in a logical and meaningful way.
Link to your Adsense account. If you run Adsense campaigns you can easily link your Adsense account to your Analytics account in order to better under how well your ads are performing and the long term result they have on your website.
Site Overlay Map. With the site overlay map you can easily view which areas of your site gets the most clicks. Is it the area above the fold? Do links in your sidebar get clicked? The Site overlay maps displays your site along with small boxes at every link telling you how many times that link has been clicked. This is always a quick and visual way to see how your ads, affiliates links, or product links are converting.
From monitoring every aspect of your website’s traffic, visitor loyalty, site referrals, to keywords, Google Analytics provides everything you need to know about your readers and blog stats. Familiarizing yourself with Google Analytics and all that it can do will help you make the best decisions for your website and ultimately your readers.
I invite you to join me in a Google Analytics Workshop on August 30, 2010 where I will teach you how to use Google Analytics to help increase your readership and profits.
Many people are unfamiliar with the top SEO tactics for making their websites profitable. You need to be sure you follow these tips if you want your website to make money for months and years to come.
1. Keep It Simple, Stupid The KISS rule is essential for success in the online business world. Spiffy Javascript and Flash effects may look nice, but they’re more difficult for search engine algorithms to understand, which will ultimately lower your page ranking. Because search engine optimization is all about tailoring your website to search engines, you want to make sure to keep your site simple enough for the engine to understand.
2. Content is King – Put lots of content together! Niche content is the best – simply defined as articles about things that everyone wants to know, that nobody already knows. Blogs are great, because they’re a regularly updated source of content. If you need to develop lots of high quality content, go through a freelance writers’ site and put out multiple requests – this way you can get a huge amount of content quickly.
3. Share Links – Send emails to the owners of established quality websites with similar content to yours and offer to share links. Chances are, as long as your site looks professional, like it’s going to make it big, they’ll accept, because they got where they are by sharing links. Search engines track how many sites link to yours, and use that to determine how valuable your site is.
4. Proper Sitemap and Meta Tags – When you submit your site to search engines, they will want to see that your site includes a sitemap that meets their search engine’s parameters, and that each page contains meta tags to help the engine categorize your site. The big engines like Google, Yahoo, and Microsoft’s Bing all offer programs to help you figure out the most relevant meta tag keywords, so definitely make use of these.
5. Keyword Optimization – When you’re creating a page that you want people to “land” on from the search engine, you want to make sure that the keyword density on that page is sufficient. You can figure out the best keywords by downloading a keyword generator from Google or other engines. Once you know what your content keywords are, make sure your page contains a 1-3% keyword density – or 1-3 times per hundred words. This may seem small, but keep in mind that very high keyword densities often make your content unreadable. Trying to “game the system” often results in penalization by search engine algorithms.
Researched and developed by Ratelines.com, find the best interest rates in the money market.
Of course you do! We all need more targeted traffic, and one of the easiest ways to attract more of it is guest blogging. The internet is buzzing with news about guest posting opportunities and its benefits.
I am quite new to gust posting: particularly I heard about it a few months ago, first in the form of a blog world tour from Nicole Dean, and then learned more about it from a challenge Lynn Terry had for her elite mastermind members.
This past month, Famous Bloggers had a guest blogging contest, and I took the opportunity to participate. There are some great prizes that will be awarded by these sponsors:
I’ve already seen a nice spike in traffic from my guest blogging, and I know I will make it part of my business marketing. I’d love to hear from you if you’d like a guest post from me.
Make this a goal today: guest post at least once this month (more if you can). If I can do it, anyone can.
