7 Steps to Bring Your Website Back to Success

If your website seems dead, don’t panic. With a little planning, patience and the right mindset, you can revive it back to success. Read on to find out how.

1. Do a thorough overhaul. Do all of your internal links work? Is everything pointing where you want it to point? Are your marketing strategies working to drive traffic to your website and social functions and features? This process should be taken care of thoughtfully and carefully with attention to detail.

One or two broken links may mean the difference in hundreds of visitors. If you don’t have the time or the inclination to go through every page of your website and make sure your links are working and if you don’t want to go through all of your marketing efforts to make sure your links are working, then outsource it to a virtual administrator who has careful attention to detail and move on to #2.

2. Start participating in relevant forums Network. Drive traffic to your website and engage people on your website as well. Be personable when you’re networking on forums. Create a profile, actively participate in discussions and be sure to create a link in your signature to drive traffic.

3. Participate in social networking sites. Just like you participate in relevant industry forums, do the same with social networking sites. Be sure to link to your website occasionally in your posts.

4. Send out invitations virtually and by word of mouth. If you want to get more activity and life on your social website, then invite people to stop by. You can lure them with promotions, contests or sweepstakes, just make sure you follow through once they’re at your website.

5. Blog all about it. Start creating a stir on your website. Blog about newsworthy topics, incite a heated discussion, post valuable content that people will link back to. And guest blog too, just make sure to include a link back to your social website.

6. Offer something free. Sometimes all it takes is a little incentive to get people motivated again. If your social website is gasping for breath, put some life in it by offering a few good freebies or a new feature that will add some energy to the website.

7. Be vigilant about participating and keeping the conversation going. Social websites fail when people stop talking to one another. Many people may still visit the site: however, if they’re only reading and not engaging with others then the silence can be deadening and one by one the readers will trickle away.

Give them something to be excited about. Give them something to discuss by participating and keeping the conversation ball rolling. One by one the conversations will pick up and you’ll have a website that no longer needs CPR or life support.

How to Get Targeted Website Traffic

Getting started with an online business can be a stressful task. Once you’ve jumped through all the hoops and have gotten your website up and running like a well-oiled machine, you are left with the question: how am I going to get people to look at my website? It goes without saying that no matter what your business is, if you want it to succeed, you are going to have to discover a way to get people other than yourself to look at your website.

How can I increase targeted web traffic?

There are several things an online business owner can do to increase the amount of viewership to their website.

Write Articles – When writing articles for your website, you want to make sure that they are well-researched and provide your targeted viewers with factual and useful information about the given topic. You want to make sure that the content of your articles is high-quality and unique so as to encourage viewers to return to your website. Additionally, a website with quality articles is more likely to get bookmarked and passed along to other viewers. Of course, don’t just write articles for your site: write some that you’ll submit to article directories.

Guest Post – Probably one of the fastest ways to increase targeted traffic to your site is to be a guest blogger. It may seem hard to find places to guest blog in the beginning, but don’t get discouraged:  the worst that can happen would be a “no” answer. And if that happened, you just go onto the next blog owner and ask again. Sooner that you know, you’ll have your first guest blogging gig, and the second will be easier. Make sure you familiarize yourself with the blog where you want to guest post, and offer some of your best content.

Partner with someone who has a list in your niche -  and either offer a great article just for their list, or even pay for advertising. To make sure your content is appropriate for that list, sign up yourself and study every email you receive form the list before you send your advertisement.

Search Engine Optimization – Write posts for long tail keywords that you can rank for easily, even if there are only a few searches a day: it’s a lot easier than trying to rank for a highly searched for key phrase that has a lot of competition. Some of the basics for ranking well are to use relevant keywords in your title,use relates keywords in your post, add tags  and acquire links to your post.

No matter how great your online business and website are, if no one is looking at your online content, then your business is not going to be very successful. After putting all the time and labor into creating your business and website, keep the ball rolling with the above tips on generating web traffic so that the rest of the world can see what a great service or product it is that you are offering.

How to Increase Traffic to Your Website

So you have just successfully launched your website and you are feeling extremely good about yourself for such an achievement. Of course, you have just jumped one hurdle (building your website) and are now moving towards the next one which is actually getting internet users to view your website daily. How many visitors would you like to get to your site daily? 100? 500? 100? More? Let’s see how you can increase traffic to your website.

There are several effective ways to increase traffic flow to your website: PPC, article marketing, video, social media, etc.

Increase Traffic With PPC

Many website owners don’t use PPC at all for fear of costing too much. But if you really think about it, PPC could actually save you lots of time and money. How, you may ask? With PPC you can test niches easily without wasting time on the other traffic building methods, only to find out that your pages don’t convert, or the keywords/key phrases you chose are not buying phrases.

Set up a PPC campaign that is very specific to your key phrase, and send a few hundred visitors to that page: then assess if the phrase you chose is profitable. If so, go on to some of the next traffic generation methods.

How Article Marketing Can Boost Your Traffic

Everyone knows about article marketing, yet so many ignore its benefits. Try this: write one article a day for the next 3 months and submit it to the top 5 article directories. Then take a look at how your traffic improved. I am sure you’ll see it’s an activity worth taking the time for. Of course, make sure your articles have a great call to action, or you’ll waste your time. Forget about writing your entire life story in the bio: be short and to the point and offer something related to your article that the reader can’t ignore.

If you want to get even more out of your article writing, why not re-purpose your articles? You could create short videos, pod-casts, and even mini eBooks to give away.

Video Traffic

Another excellent method of driving traffic to your site is creating video. If you have an ecommerce site, you can create product review videos. If you sell software, you can create a video about how to use it, and if you have an info product, you can create a video with all the benefits you’ll get from reading the eBook.

Of course, there are the fun videos that serve to endear YOU to your audience, and Lynn Terry does this beautifully with her mail opening videos. If you can come up with your own “get to know me” fun video, take that opportunity!

Social Media Traffic

There are lots visitors to be had from the social media: from twitter to Digg, Squidoo and Hubpages, and everything else in between. Of course, you can’t just throw a link on twitter and hope to get a lot of visitors: you need to build relationships, participate in discussions, be helpful, etc.

What is YOUR best traffic generation method?

Understand Your Audience With Google Analytics

Yesterday we learned how to install Google Analytics program. To recap, this tool is free and easy to set up, it will not mess up your site, and it will give you an idea about what is happening with your website.

If you pay attention to what the Analytics tool tells you about what your market is doing, and if you make the appropriate adjustments, you are on your way to higher profits.

So, how can you understand your audience better with the Analytics program?

Firs of all, you can see where your traffic is coming from: on the left side of the dashboard, there is a link for “Traffic Sources”, and once you click on that you’ll see this:

As you can see, there are several types of traffic to check for. Let’s take a look at the traffic I have for this site form referring sites:

Now, do you think that information is important to me? Of course it is: fist of all, I know that my top traffic referrer is Lynn’s SSWT forum. Do you think I’ll be inclined to participate more in the forum there? You bet!

M6y second source of traffic is Twitter, so there I have an incentive to continue to build relationship over there.

Now, if you click on the “Content Link”, located under the “Traffic sources” link, you can see your top visited pages, which are also called entry pages. How can you use this information? Two ways:

1. Create specific pages for keyword phrases you were found through, but you don’t have a specific post for.

2. Check your top entry pages to make sure your visitors gets the best experience when they land on that page. Do you have broken links? Is the page monetized porp0perly? Do you have a call to action?

Are you using Google Analytics? Do you have questions? Do you use it differently than mentioned above? I’d love to hear your thoughts.