5 Tips For New Blog Owners On Social Media
Posted in: Social Media Tags: social branding, Social Media, social networking
Whether you started a blog to promote your real estate business, restaurant or flower shop one thing is clear. Social media will be a key ingredient in your overall marketing efforts. As outlined on countless blogs and sites social media plays a big role in “search” and in being found online.
In other words we no longer can do one without the other. They both go hand in hand. As such let’s take a look below at five tips for new blog owners on how best to include and use social media as part of an overall blog marketing arsenal.
1. Integrate From The Beginning – don’t wait till you’ve become established and popular. Add social media to your blog from day one. You never know who will be listening or who might pick up an interest in your site and want to connect with you via Twitter, Facebook, LinkedIn or Google Plus. So we consider it a smart move on your behalf to include social media on your blog right away from day one.
2. Make Your Content Easy To Share – there are lots of plugins, add-ons and widgets that allow you to place Google Plus, Twitter or Facebook on your blog. However some work better than others and some are more streamlined than others. Find the tool that works best for you and your specific blog design, colors, size and so on. Also it might be best not too add to many buttons and widgets – as a reader might get confused on which one to use. Make it easy, the easier the better. Never underestimate the power of EASY.
3. Use It Yourself – are you an active user of one (or more) of the social networks? We understand that each one is time consuming and therefore you might not be able to contribute regularly to each. In this case, it might be necessary to “cherry pick” and decide which one you prefer and will become an active member of. Whichever one you choose, go for it – at full throttle.
4. Keep Up With Changes – another constant in social media is the myriad of changes that take place. Facebook alone is known for their constant upgrades and changes. This can be hard to manage and or keep up with, however no one wants to be “behind the ball”. So in this case, one thing you can do is to subscribe to the various blogs and sites that keep up with the changes for you. Mashable comes to mind, they usually report on the various changes from the big three in social media.
5. Outsource, If No Time – if you simply do not have the time to incorporate social media for your blog at this time. Then it might be necessary to outsource the task. Look in the various job boards that have job listings in social media such as the Problogger Job Board. This one only charges $50 for a listing that last 30 days. A good deal since this is a job board visited daily by web professionals who are experienced and savvy with social media.
Using a blog today to promote a business has become commonplace and for good reason. It works. When used correctly and strategically it can bring you traffic, sales, clients, prospects, leads, etc. When combined with social media it can bring about untold wonders.
Guest article written by Missy Diaz who works for various clients including a website builder tool on the web.
Twitter Language
Posted in: Social Media Tags: twitter glossary, twitter meanings
Do you have trouble understanding Twitter? Whether you want to use it for marketing or social purposes, you still have to understand the language. Here is a list of the more popular terms to get you up to date.
Tweet – Your 140-character or less message. This is the backbone of the site.
Twitterism – Any word that is only used by the Twitter community. They are generally formed by putting the letters TW before a basic word, like Twaffic in place of traffic.
Twitterjacking – Where people hack other twitter accounts and pretend to be that person. Celebrities are particularly vulnerable to this.
Twitterer – Any user of the site. Also called Tweeple on occasion.
Twitterverse – The whole society of people who use the site. This includes both those using it for business and those just using it for social reasons. Also sometimes called the Twitosphere.
Twittersona – Someone’s Twitter persona.
Retweeting – Alerting those following you to another person’s tweet. You are basically quoting that person’s tweet and re-posting it on your account. Just make sure it’s clear you didn’t originate it. You must add RT at the beginning and then provide the user name of whoever you are quoting. For instance, if you are quoting LynnTerry, you would say RT @LynnTerry and then the message. If you don’t format it this way, you are actually claiming their tweet as your own. This is a violation of Twitter policies, and could get you in serious trouble.
Followfriday – This is where you provide the user names of people that your followers should follow themselves. You don’t necessarily have to include a reason. You format it #FF @the user name of whoever you are suggesting.
Twaffic – All the visitors you get from using Twitter.
Tweekend – When you devote an entire day of the weekend to using the site.
De-Follow - When you stop following someone. It’s a play of the standard “de-friend” term used by most social sites.
Hashtag – Tagging a specific tweet by placing the hash prior to the tag. For instance, you would put #pgatour if you were talking about the PGA Tour.
Mistweet – When you send one of your messages to someone you didn’t intend to.
Tweeps - Used to describe people following you that you also interact with on other social sites.
There are many more terms to learn, and this just gives you a rundown of the essentials. You will discover the rest as you start using the site more regularly.
Twitter can be a very effective marketing platform for your business. Did I miss any? Please post any other twitterisms you are familiar with in the comments.
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