PPC Challenge Update
Posted by: Adriana Post date: March 8th, 2010
As promised in my original post about this PPC challenge, this is an update on what I’ve been doing to meet my challenge goals.
Just as a reminder, I am shooting for 50 PPC campaigns before March is over: that means 2 campaigns a day, 5 days a week, and this past week, I haven’t met that goal. I did 7 campaigns:
- 1 to a landing page (I purchased some domains a while ago for specific products, and never did anything with them, so built one small site and I am directing some traffic to it with PPC). This page is monetized with a specific product from Amazon.com
- 1 direct to a merchant on CJ
- 5 direct to merchants on SAS
My ads are getting too many impressions, and not so many clicks, which makes for a very low CTR (see image above). That’s not good, and it means I probably have to tweak my ads.
Here are my starts as of now:
Impressions: 19,427
Clicks: 96
CTR: 0.49%
Cost: $34.52
Commission: $61.18
Profit: $26.66
This week, I need to get more serious, and start even more campaigns, as next Sunday I’ll be heading to Jamaica for a few days, and the following week I won’t be adding any campaigns.
I’ll let you know how I am doing next week.
If you’d like to join me and others in this challenge, there is still time: check out Matt’s Campaigns blast report before you get started: it will save you from making many mistakes.