Comments on: March PPC Challenge

By: PPC Challenge Update – Week 4

PPC Challenge Update – Week 4 — Mon, 29 Mar 2010 18:56:19 +0000

[...] now been 4 weeks since the beginning of the PPC challenge, and the end is in sight. While the month is almost over, the challenge will go on for another [...]

By: PPC Challenge Update

PPC Challenge Update — Mon, 08 Mar 2010 14:23:29 +0000

[...] promised in my original post about this PPC challenge, this is an update on what I’ve been doing to meet my challenge [...]

By: Kimmoy

Kimmoy — Fri, 05 Mar 2010 07:40:21 +0000

OK, I just couldn't tell from looking at the chart. I'm not sure if you plan to dig deep into teaching PPC, but explaining each column or showing where on the chart you doubled your money but it might be helpful.

By: Adriana Copaceanu

Adriana Copaceanu — Fri, 05 Mar 2010 07:03:53 +0000

Kimmoy, the snapshot above is one year's worth of data, and it's only a portion of my costs for that campaign (it would have been a really long image).

A successful campaign is a campaign where you make more money than you spend on your PPC. For example on the above campaign, I doubled my money (and some days did better than double). I made a little over $40K in commission in one year, and paid about $18K in PPC costs. Hope that answers your question. Let me know if you have any other questions.

By: Adriana Copaceanu

Adriana Copaceanu — Fri, 05 Mar 2010 06:58:58 +0000

Thanks Matt: we'll see what I can accomplish.

By: Kimmoy

Kimmoy — Fri, 05 Mar 2010 06:55:17 +0000

This is really interesting. How do you determine what a successful campaign is? Just looking at the chart, it seems like a pretty expensive campaign. Is the Conv. column your conversion rate based on clicks, sales? Just curious…

By: Kimmoy

Kimmoy — Fri, 05 Mar 2010 03:40:21 +0000

By: Adriana Copaceanu

Adriana Copaceanu — Fri, 05 Mar 2010 03:03:53 +0000

Kimmoy, the snapshot above is one year's worth of data, and it's only a portion of my costs for that campaign (it would have been a really long image).

By: Adriana Copaceanu

Adriana Copaceanu — Fri, 05 Mar 2010 02:58:58 +0000

Thanks Matt: we'll see what I can accomplish.

By: Kimmoy

Kimmoy — Fri, 05 Mar 2010 02:55:17 +0000