March PPC Challenge
Posted by: Adriana Post date: March 2nd, 2010This month I am participating in Matt Levenhagen’s Blast Challenge 11. What is that, you may ask? Every few months, Matt challenges the members of his campaign blasts forum to challenge themselves and do 100 PPC blasts/campaigns in a span of 5 weeks.
It’s an intense 5 weeks, but the results are usually incredible. As a matter of fact, the very first blast challenge I participated in helped me find my first wildly successful PPC campaign, and I only did about 10 campaigns, not 100. Here is a snapshot of that campaign:
This month my challenge is to do 50 PPC campaigns (even though I participate in Matt’s challenges, I am in the group that only do what we can). I’ve never done 50 campaigns in a month: my highest was 35 I think.
So, here is what I will do: every Monday for the duration of this challenge, I’ll post my progress here: how many PPC campaigns I did so far, what network I used (CJ, SAS, etc.), if my campaigns are direct to merchant or to landing pages, and my results for that week.
I’ll also concentrate a lot of my blog posts on how to succeed with pay per click this month.
I hope you’ll follow along with me, and if you’d like to try a campaign blast of your own, try out Matt’s blast guide and forum: there are no contracts, and the knowledge you’ll gain from doing a blast challenge may change your life. Come on: join me!
March 2nd, 2010 at 8:19 PM
Great to have you on board Adriana! Good Luck Blasting!
March 4th, 2010 at 9:55 PM
This is really interesting. How do you determine what a successful campaign is? Just looking at the chart, it seems like a pretty expensive campaign. Is the Conv. column your conversion rate based on clicks, sales? Just curious…
March 4th, 2010 at 9:58 PM
Thanks Matt: we'll see what I can accomplish.
March 4th, 2010 at 10:03 PM
Kimmoy, the snapshot above is one year's worth of data, and it's only a portion of my costs for that campaign (it would have been a really long image).
A successful campaign is a campaign where you make more money than you spend on your PPC. For example on the above campaign, I doubled my money (and some days did better than double). I made a little over $40K in commission in one year, and paid about $18K in PPC costs. Hope that answers your question. Let me know if you have any other questions.
March 4th, 2010 at 10:40 PM
OK, I just couldn't tell from looking at the chart. I'm not sure if you plan to dig deep into teaching PPC, but explaining each column or showing where on the chart you doubled your money but it might be helpful.
March 5th, 2010 at 1:55 AM
This is really interesting. How do you determine what a successful campaign is? Just looking at the chart, it seems like a pretty expensive campaign. Is the Conv. column your conversion rate based on clicks, sales? Just curious…
March 5th, 2010 at 1:58 AM
Thanks Matt: we'll see what I can accomplish.
March 5th, 2010 at 2:03 AM
Kimmoy, the snapshot above is one year's worth of data, and it's only a portion of my costs for that campaign (it would have been a really long image).
A successful campaign is a campaign where you make more money than you spend on your PPC. For example on the above campaign, I doubled my money (and some days did better than double). I made a little over $40K in commission in one year, and paid about $18K in PPC costs. Hope that answers your question. Let me know if you have any other questions.
March 5th, 2010 at 2:40 AM
OK, I just couldn't tell from looking at the chart. I'm not sure if you plan to dig deep into teaching PPC, but explaining each column or showing where on the chart you doubled your money but it might be helpful.
March 8th, 2010 at 10:23 AM
[...] promised in my original post about this PPC challenge, this is an update on what I’ve been doing to meet my challenge [...]
March 29th, 2010 at 2:56 PM
[...] now been 4 weeks since the beginning of the PPC challenge, and the end is in sight. While the month is almost over, the challenge will go on for another [...]